Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Sunday, February 18, 2018
 
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Aaron Bradley - The Search Community Honors You
Search Engine Roundtable • Barry Schwartz
How Canadian brands got in on NBA All-Star action
Media in Canada • Bree Rody-Mantha
Snapchat courts influencers with analytics tool (SNAP)
Business Insider • Kevin Tran
Buying a Bay Area home is now a stretch even for Apple and Google engineers
Los Angeles Times • Marisa Kendall
Southbank Centre axes Daily Mail ads after ‘homophobic’ Tom Daley column
PinkNews.co.uk • Nick Duffy
These millennial entrepreneurs think email is too slow for the startup world
Mashable • Rachel Thompson
Content Marketing 101: All You Need To Know To Grow Your Business
Jeffbullas's Blog • Jeff Bullas
Buyers Should Be Wary Of Deceptive Ads On Social Media
WUSF News • Mary Shedden
Google’s big plans for email will give it even more power
Sophos • Mark Stockley
Southbank Centre Pulls Future Advertising From Daily Mail After ‘Homophobic’ Column About Tom Daley
huffingtonpost.co.uk • Sara C. Nelson
 
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Digital Advertising, Internet Search Engines
Aaron Bradley - The Search Community Honors You
Search Engine RoundtableBarry Schwartz
Share Aaron Bradley lives in Vancouver, Canada and works for Electronic Arts. If anyone mentions the name Aaron Bradley to another SEO, you immediately think schema, markup, structured data, rich snippets and all that jazz. He doesn't take that reputation lightly, he...
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Advertising Industry, Communication Design
How Canadian brands got in on NBA All-Star action
Media in CanadaBree Rody-Mantha
The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity. TRY MEDIA IN CANADA FREE FOR 14 DAYS! Tags:
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Advertising Industry, Brand Management
Snapchat courts influencers with analytics tool (SNAP)
Business InsiderKevin Tran
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. Snapchat released an in-app tool that provides popular creators with detailed viewership analytics on their Stories,...
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Apple Inc, Digital Advertising
Buying a Bay Area home is now a stretch even for Apple and Google engineers
Los Angeles TimesMarisa Kendall
Bay Area home prices are out of reach for many middle-income families, but surely if you're a highly prized engineer at Apple or Google you can afford a house there, right? These days even high-paid tech workers — the very people often...
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Advertising Industry, LGBT Rights
Southbank Centre axes Daily Mail ads after ‘homophobic’ Tom Daley column
PinkNews.co.ukNick Duffy
Several advertisers have vowed to stop funding the Daily Mail – after it published a “homophobic” column targeting dads-to-be Tom Daley and Dustin Lance Black. The newspaper published the shocking column from Richard Littlejohn today after Tom Daley, 23, and his Oscar-winning...
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Digital Advertising, Email Marketing
These millennial entrepreneurs think email is too slow for the startup world
MashableRachel Thompson
There are two types of people in this world. Those who live at inbox zero, who frantically read, remove, and reply to emails the very instant they arrive. And, then there's the rest of us: Those who live with thousands of unopened...
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Advertising Industry, Content Marketing
Content Marketing 101: All You Need To Know To Grow Your Business
Jeffbullas's BlogJeff Bullas
Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops...
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Advertising Industry, Social Media Industry
Buyers Should Be Wary Of Deceptive Ads On Social Media
WUSF NewsMary Shedden
Scroll through your social media feed, and you’re going to notice certain ads pop up with quirky-named stores like Timbuk 2 or West Louis pushing really cool-looking products. These ads are a weird new part of the global internet economy where the...
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Advertising Industry, Google Inc
Google’s big plans for email will give it even more power
SophosMark Stockley
Email has been around for nearly half a century and there are some things about it that are looking quite dated. In particular, its approach to privacy and security are decidedly mid-twentieth century. In the beginning it was OK because nobody knew...
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Advertising Industry
Southbank Centre Pulls Future Advertising From Daily Mail After ‘Homophobic’ Column About Tom Daley
huffingtonpost.co.ukSara C. Nelson
London arts hub, the Southbank Centre, has pulled its advertising from the Daily Mail after a Richard Littlejohn column urged readers: “Please don’t pretend two dads is the new normal.” The piece, which was described by many readers on Twitter as “homophobic”,...
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