Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Monday, March 27, 2017
 
Recommended for you
Meet Wolfgang, The Agency Aiming To Bridge The Divide Between Creative And Consulting
Fast Company • Jeff Beer
Paige Spiranac Teams With Golf Technology Startup 18Birdies For First TV Commercials
Forbes • Contributor, Erik Matuszewski
Meet the Man Behind YouTube's Sudden Ad Crisis. He Has a Patented Fix
Advertising Age • Jack Neff
Marketers Might Already Be Your In-House AI Experts
Forbes • Communityvoice, Editors, Forbes Technology Council
Adapting to Digital Duopoly: Customization Counts
Advertising Age • Andreas Reiffen
Stagwell Invests in New Creative Shop Founded by Former David & Goliath Execs
Advertising Age • Lindsay Stein
New McDonald's Campaign Tells Chicago to 'Make it a Mickey D's Morning'
Advertising Age • Jessica Wohl
What If Coca-Cola's Stock Wounds Are Self-Inflicted?
Seeking Alpha • Tim Mcaleenan, Jr.
Public Broadcasting Doesn't Need Tax Money
Washington Post • Howard Husock
Brazilian Agencies Ask for More Transparency; DT+Seekr Aims in Latin America
ExchangeWire • Gabriela Stripoli
 
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Accenture, Advertising Industry
Meet Wolfgang, The Agency Aiming To Bridge The Divide Between Creative And Consulting
Fast CompanyJeff Beer
A decade ago, it was traditional versus digital. Today, the biggest disruption in advertising has been how global consulting giants like Deloitte and Accenture have moved in to the industry through acquisition and internal development. Deloitte alone has acquired a dozen creative...
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Social Media Industry, Television Advertising
Paige Spiranac Teams With Golf Technology Startup 18Birdies For First TV Commercials
ForbesContributor, Erik Matuszewski
Paige Spiranac has developed a huge social media fan base over the past year and mobile golf technology startup 18Birdies hopes a good number of her followers are the Millennial golfers they're targeting. Spiranac signed with 18Birdies as a brand ambassador and...
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Advertising Industry, Google Inc
Meet the Man Behind YouTube's Sudden Ad Crisis. He Has a Patented Fix
Advertising AgeJack Neff
Major marketers' ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General...
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Advertising Industry
Marketers Might Already Be Your In-House AI Experts
ForbesCommunityvoice, Editors, Forbes Technology Council
Companies of all sizes are considering how AI can help grow their business, either by creating efficiencies through automation or by having machine learning source insights from data. As companies look for automation opportunities and internal experts, they should start with the...
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Advertising Industry, Google Inc
Adapting to Digital Duopoly: Customization Counts
Advertising AgeAndreas Reiffen
This is the era of duopoly in digital advertising, a time when Facebook and Google control the lion's share of the overall digital U.S. ad spend (54%), as well as the mobile ad spend (67%). The situation is even more stark when...
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Advertising Industry
Stagwell Invests in New Creative Shop Founded by Former David & Goliath Execs
Advertising AgeLindsay Stein
The Stagwell Group has acquired a minority stake in new creative consultancy Wolfgang, founded by former David & Goliath executives Mike Geiger, Seema Miller and Colin Jeffrey. Wolfgang is part Stagwell Group's Marketing Incubator, which also includes digital advocacy shop Targeted Victory....
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Advertising Industry
New McDonald's Campaign Tells Chicago to 'Make it a Mickey D's Morning'
Advertising AgeJessica Wohl
After McDonald's big emphasis on eating breakfast all of the time, restaurant operators in the chain's hometown are ready to remind people to start their days with Mickey D's. A campaign breaking Monday uses the new tagline "Make it a Mickey D's...
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Advertising Industry, Brand Management
What If Coca-Cola's Stock Wounds Are Self-Inflicted?
Seeking AlphaTim Mcaleenan, Jr.
Summary Coca-Cola stock may be reducing its brand quality by delivering smaller portion sizes. The management team may not be using the "Big Data" available via its freestyle machines as effectively as possible. The beverage company may have missed out on an...
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Advertising Industry, Public Relations
Public Broadcasting Doesn't Need Tax Money
Washington PostHoward Husock
The media landscape has changed since the Corporation for Public Broadcasting was chartered, says board member Howard Husock, who claims public media has outlived its original mission.
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Advertising Industry
Brazilian Agencies Ask for More Transparency; DT+Seekr Aims in Latin America
ExchangeWireGabriela Stripoli
In this week’s LATAM Roundup: Brazilian agencies are asking for more transparency from the digital industry, especially Havas’ decision not to use Google’s tools for ads; Direct Talk and Seekr now are DT+Seekr in Brazil, and with new funding will expand customer...
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