Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Saturday, September 23, 2017
 
Recommended for you
Weekend Favs September 23
Duct Tape Marketing • John Jantsch
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Advertising Age • Mitali Hobbs
Importance of Understanding Technical SEO Practices
SAP Blogs • Andre Smith
Editorial: Facebook’s Belated Awakening
The New York Times • The Editorial Board
Two million couples missing out on tax break, says HMRC
BBC • Brian Milligan
Why Facebook Will Struggle to Regulate Political Ads
Wired • Issie Lapowsky
Friday Odds and Ends
Adweek • Erik Oster
How to do influencer marketing right on Instagram
The Next Web • George Beall
SearchCap: Improving link equity distribution, recent Google My Business updates & more
Search Engine Land • Amy Gesenhues
Boycott of Sean Hannity's Fox News show is largely ignored by advertisers, and viewers
Los Angeles Times • Associated Press
 
Recommended for You
Advertising Industry, Digital Media
Weekend Favs September 23
Duct Tape MarketingJohn Jantsch
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The...
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Advertising Industry, Brand Management
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Advertising AgeMitali Hobbs
Tapping into conversation The brewing industry has seen tremendous growth in recent decades, according to Gallup reports. In 2017, Americans have thousands of breweries to choose from, compared with fewer than 100 in the early 1980s. Many of ABI's brands—like Budweiser, Michelob,...
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Advertising Industry, Digital Media
Importance of Understanding Technical SEO Practices
SAP BlogsAndre Smith
The whole Search Engine Optimization (SEO) aspect of marketing has been one of the true examples of disruptive technology. When SEO first came into play, the internet was a total cluster fudge free for all – every spammer for himself. Hate them...
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Advertising Industry, Digital Media
Editorial: Facebook’s Belated Awakening
The New York TimesThe Editorial Board
Chastened by criticism that Facebook had turned a blind eye to Russia’s manipulation of the social network to interfere in the 2016 election, the company’s executives now acknowledge a need to do better and have promised to be more transparent about who...
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Advertising Industry, Finance
Two million couples missing out on tax break, says HMRC
BBCBrian Milligan
Nearly half the couples eligible to claim marriage tax allowance are still failing to do so, according to HM Revenue and Customs (HMRC). The tax allowance - worth £230 a year - can be claimed by married couples or those in a...
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Advertising Industry, Campaign Finance
Why Facebook Will Struggle to Regulate Political Ads
WiredIssie Lapowsky
In 2011, Facebook asked the Federal Election Commission to exempt it from rules requiring political advertisers to disclose who's paying for an ad. Political ads on TV and radio must include such disclosures. But Facebook argued that its ads should be regulated...
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Advertising Industry, Media & Advertising
Friday Odds and Ends
AdweekErik Oster
-W+K Amsterdam launched this “The Night Sky” spot for Glenlivet whisky (video above). -A new ANA report warns of a “talent crisis” in the ad industry. -Ikea reacts to recent Apple news with some playful new ads. -Texas Tourism selected Proof Advertising...
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Advertising Industry, Brand Management
How to do influencer marketing right on Instagram
The Next WebGeorge Beall
The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are “real” and here to...
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Advertising Industry, Communication Design
SearchCap: Improving link equity distribution, recent Google My Business updates & more
Search Engine LandAmy Gesenhues
Below is what happened in search today, as reported on and from other places across the web. From : 10 AdWords copywriting hacks Sep 22, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets...
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Advertising Industry, Auto Industry
Boycott of Sean Hannity's Fox News show is largely ignored by advertisers, and viewers
Los Angeles TimesAssociated Press
More than a month after a liberal advocacy group publicly called on advertisers to boycott Sean Hannity's show on Fox News Channel, luxury carmaker Cadillac has been the only new company to publicly back away from the program. While Hannity has appeared...
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