Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Tuesday, April 25, 2017
 
Recommended for you
Click fraud, ad blockers and fake news: How programmatic became problematic
Digiday • Nativo
Programmatic comes to digital jukeboxes
Digiday • Yuyu Chen
Myths of programmatic advertising debunked
Digiday • Lucinda Southern
Dove Image Hack for #EqualWomen in Denmark
The Inspiration Room • Duncan Macleod
Daily Headlines: DoubleClick Adds TV Buying, Amazon Adds Marketplace Feature, + Premieres Chart …
VideoInk • Videoink
An Ad Woman at the Top of an Industry That She Thinks Still Has Far to Go
The New York Times • Sapna Maheshwari
Alphabet and Facebook's near-monopolies could 'crush' Snapchat, author says
CNBC • Anita Balakrishnan
CNN’s Tapper: US 'shamelessly' advertising Trump's businesses
The Hill • Olivia Beavers
LinkedIn Says It Now Has 500 Million Users
Adweek • Adweek Staff
4 myths of paid search bidding
Search Engine Land • Digital Marketing Depot
 
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Advertising Industry, Brand Management
Click fraud, ad blockers and fake news: How programmatic became problematic
DigidayNativo
by Justin Choi, founder and CEO, Nativo If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts. Unfortunately, in today’s terrarium, healthy plants that represent “right person,...
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Advertising Industry, Digital Advertising
Programmatic comes to digital jukeboxes
DigidayYuyu Chen
Everything can be monetized. Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad. On Monday, TouchTunes — the company that owns over 63,000 digital jukeboxes...
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Advertising Industry, Brand Management
Myths of programmatic advertising debunked
DigidayLucinda Southern
Programmatic advertising has run into its fair share of problems, from bad ad placement to data quality to slow-loading web pages. At ’s Programmatic Summit in Dublin, Ireland, this week, we gathered over 100 programmatic experts from marketing and publishing to discuss...
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Advertising Industry, Communication Design
Dove Image Hack for #EqualWomen in Denmark
The Inspiration RoomDuncan Macleod
Mindshare Denmark and Dove have created “Image Hack” a interactive campaign aimed at the advertising industry, challenging the stereotypical imagery associated with “beautiful women”. Mindshare collaborated with advertising photographers to take photographs of strong, independent and original women in non-stereotypical situations. The...
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Advertising Industry, Digital Advertising
Daily Headlines: DoubleClick Adds TV Buying, Amazon Adds Marketplace Feature, + Premieres Chart …
VideoInkVideoink
Google Changes The Game For Advertisers Google has announced that in addition to online ads, advertisers can now buy traditional TV… Continue reading on VideoInk »
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Advertising Industry, Disney Channel
An Ad Woman at the Top of an Industry That She Thinks Still Has Far to Go
The New York TimesSapna Maheshwari
Carol H. Williams started working in the advertising business in 1969, when young African-American women like her were a rarity in the industry. Once in those early years, she recalled recently, an older white woman she worked with remarked, apropos of nothing,...
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Advertising Industry, Economic Policy
Alphabet and Facebook's near-monopolies could 'crush' Snapchat, author says
CNBCAnita Balakrishnan
The dominance of Facebook and Google when it comes to advertising could "crush" smaller players like Snapchat — unless regulators step in, said one author and professor. "As the poor folks at Snapchat are finding, these companies can crush even well-capitalized companies...
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Advertising Industry, Digital Media
CNN’s Tapper: US 'shamelessly' advertising Trump's businesses
The HillOlivia Beavers
The U.S. Embassy in London published a blog post touting Trump's exclusive resort.
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Advertising Industry, Media & Advertising
LinkedIn Says It Now Has 500 Million Users
AdweekAdweek Staff
More than 500 million people are now connected on LinkedIn’s professional network. Today, the platform announced that half a billion people are now on the professional networking site—providing the latest set of numbers since it was acquired by Microsoft last year for...
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Advertising Industry, Search Engine Marketing
4 myths of paid search bidding
Search Engine LandDigital Marketing Depot
Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or...
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