Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Wednesday, April 25, 2018
 
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Google dismisses worries about impact of new EU privacy rules
Financial Times
Facebook urged to use face recognition to block scam ads
The Guardian • Jim Waterson, Media Editor
Facebook says its free news feed is helping journalism
The Guardian • Amanda Meade
Reddit to open Chicago office as part of advertising push
Chicago Tribune • Ally Marotti
In online advertising, Facebook is a publisher
Financial Times
The Guardian view on ad tech: a tangled web | Editorial
The Guardian • Editorial
Martin Lewis is right to take on Facebook – it has too much power | Ellie Mae O’Hagan
The Guardian • Ellie Mae O'Hagan
Prominent Exit From Ad Industry Sets Off Questions About Future
The New York Times • Sapna Maheshwari
Martin Lewis sues Facebook over fake ads with his name
The Guardian • Gwyn Topham
What happens to the global publicity titans if advertising no longer pays?
The Guardian • Mark Sweney
 
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Advertising Industry, Technology Industry
Google dismisses worries about impact of new EU privacy rules
Financial Times
Be informed with the essential news and opinion Gift Article – share up to 10 articles a month with family,
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Advertising Industry, Media & Advertising
Facebook urged to use face recognition to block scam ads
The GuardianJim Waterson, Media Editor
Facebook is facing calls to deploy facial recognition technology to block scam adverts featuring celebrities, after consumer campaigner Martin Lewis launched legal proceedings against the social network over fake promotions claiming his endorsement. Damian Collins, the chair of the parliamentary committee investigating...
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Advertising Industry, Digital Media
Facebook says its free news feed is helping journalism
The GuardianAmanda Meade
Facebook has told the Australian competition regulator that news makes up just 5% of the content shared on the platform, and the social media giant is helping journalism by providing a free global distribution service for publishers. In its submission to the...
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Advertising Industry, Brand Management
Reddit to open Chicago office as part of advertising push
Chicago TribuneAlly Marotti
Reddit is opening an office in Chicago, its first outside the coasts. The social media site is building out its advertising platform and the new office will put it closer to brands and ad partners. Reddit is opening an office in Chicago,...
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Advertising Industry, Facebook Inc
In online advertising, Facebook is a publisher
Financial Times
Be informed with the essential news and opinion Gift Article – share up to 10 articles a month with family,
Share
Advertising Industry, Google Inc
The Guardian view on ad tech: a tangled web | Editorial
The GuardianEditorial
Martin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises in a very sharp form the question of responsibility for what appears on a user’s...
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Advertising Industry, Facebook Inc
Martin Lewis is right to take on Facebook – it has too much power | Ellie Mae O’Hagan
The GuardianEllie Mae O'Hagan
One of the ways Facebook has been able to get away with some pretty questionable behaviour over the years is that exploiting users’ data is an abstract problem that doesn’t seem to impinge on our daily lives, and for which there is...
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Advertising Industry, Finance
Prominent Exit From Ad Industry Sets Off Questions About Future
The New York TimesSapna Maheshwari
Image It came as a shock to Madison Avenue in the late 1980s when a British financial whiz named Martin Sorrell came for two pre-eminent American advertising agencies, embarking on hostile takeovers of J. Walter Thompson and the Ogilvy Group on his...
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Advertising Industry, Business Ethics
Martin Lewis sues Facebook over fake ads with his name
The GuardianGwyn Topham
Martin Lewis, the consumer advice and money-saving expert, is suing Facebook for defamation after it published dozens of fake adverts featuring his face and name. He is seeking exemplary damages in the high court, arguing that Facebook failed to prevent or swiftly...
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Advertising Industry, Media & Advertising
What happens to the global publicity titans if advertising no longer pays?
The GuardianMark Sweney
Not so long ago a bearish Sir Martin Sorrell berated the advertising industry for its unrealistic “Don Draperish optimism” in the face of tough times, in a reference to hit TV series Mad Men and its depiction of the halcyon days and...
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