Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Wednesday, November 22, 2017
 
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Uber Says Hackers Stole Personal Data Of 57 Million Users
WNYC • Aarti Shahani
Google Lens will launch within Assistant on all Pixel phones in the coming weeks
The Verge • Nick Statt
Google has been secretly collecting Android users' cell tower locations, risking a hit to its reputation
Android Central • Daniel Bader
20 of the World’s Funniest Ads You Might Have Missed This Year
Adweek • Adweek Staff
Russia warns Google over comments about downranking government-linked news sites
The Verge • Adi Robertson
Care Names BBH NY Its Agency of Record After Review Sparked by New CMO
Adweek • Adweek Staff
First-Week Sales Of Taylor Swift's 'Reputation' Vary Widely, Depending Who You Ask
NPR • Andrew Flanagan
Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Search Engine Land • Amy Gesenhues
RPA Promotes Pair of Executive Producers to Director of Video Production Role
Adweek • Erik Oster
Learn more about the world around you with Google Lens and the Assistant
The Official Google Blog • Ibrahim Badr
 
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Advertising Industry, Green Transportation
Uber Says Hackers Stole Personal Data Of 57 Million Users
WNYCAarti Shahani
Copyright 2017 NPR. To see more, visit http://www.npr.org/.
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Advertising Industry, Android (operating system)
Google Lens will launch within Assistant on all Pixel phones in the coming weeks
The VergeNick Statt
Google is bringing its artificial intelligence-powered Lens tool to all Pixel and Pixel 2 phones in the coming weeks as part of an update to Google Assistant, the company announced today in a blog post. Lens, which was first unveiled back in...
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Advertising Industry, Android (operating system)
Google has been secretly collecting Android users' cell tower locations, risking a hit to its reputation
Android CentralDaniel Bader
Google failed to disclose a pretty severe privacy violation and that's bad for everyone, especially Android users. Google makes no secret of the amount of user data it collects when someone signs up for its services. More so when he or she...
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Advertising Industry, Media & Advertising
20 of the World’s Funniest Ads You Might Have Missed This Year
AdweekAdweek Staff
There’s certainly no shortage of stellar storytelling and wry humor in today’s advertising world, but few have time to sift through the internet sludge each day to find those nuggets of quality. Luckily, the Epica Awards, selected by a jury of international...
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Digital Advertising, Google Inc
Russia warns Google over comments about downranking government-linked news sites
The VergeAdi Robertson
Russian communications agency Roskomnadzor has reportedly asked Google to clarify a statement from Alphabet executive chairman Eric Schmidt, who suggested the search engine would downrank results from government-funded media outlets RT and Sputnik. Agency head Alexander Zharov told the Interfax news service...
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Advertising Industry, Media & Advertising
Care Names BBH NY Its Agency of Record After Review Sparked by New CMO
AdweekAdweek Staff
Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014—BBH New York. The Publicis Groupe shop is tasked with developing a new integrated marketing campaign to bring awareness to the Atlanta-based nonprofit founded in 1945. The...
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Advertising Industry, Music Industry
First-Week Sales Of Taylor Swift's 'Reputation' Vary Widely, Depending Who You Ask
NPRAndrew Flanagan
The success of Swift's sixth studio album is undeniable, but by how great a measure?
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Advertising Industry, Google Inc
Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Search Engine LandAmy Gesenhues
In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your...
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Advertising Industry, Cisco Systems Inc
RPA Promotes Pair of Executive Producers to Director of Video Production Role
AdweekErik Oster
Los Angeles-based agency RPA promoted executive producers Isadora Chesler and Selena Pizarro to roles as vice president, director of video production. In the new positions, Chesler and Pizarro will report directly to RPA executive vice president, chief production officer Gary Paticoff. “Isadora’s...
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Android (operating system), Cameras
Learn more about the world around you with Google Lens and the Assistant
The Official Google BlogIbrahim Badr
Looking at a landmark and not sure what it is? Interested in learning more about a movie as you stroll by the poster? With Google Lens and your Google Assistant, you now have a helpful sidekick to tell you more about what’s...
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