Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Saturday, February 25, 2017
 
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Why the FCC delayed new privacy regulations for AT&T, Verizon, and Comcast
Christian Science Monitor • Aliya Sternstein
By 2020, Mobile is Majority of Online Display Advertising Revenue, IHS Markit Says
BusinessWire
MBLM names Disney as the most intimate brand in 2017
The Drum • Haley Velasco
Ad blocker Shine does a complete u-turn... and rebrands as ad company Rainbow
BetaNews • Mark Wilson
Warren Lions annual expo will be June 14 to 17
New Jersey Hills Media Group - echoes-sentinel/news
Great Content Creators Find Meaning in the Day-to-Day [Podcast]
B2B Marketing Insider • Jay Acunzo
Linux Academy to Exhibit at @CloudExpo NY | @LinuxAcademyCOM #DevOps
wearables.sys-con.com • Yeshim Deniz
7 Tips to Consider When Marketing to Millennials
socialmediatoday.com • Rick Enrico
Bouncy Castle and Encryption | @DevOpsSummit #DevOps #SDN #AI #ML #DL
ajax.sys-con.com • Derek Weeks
Prosiebensat 1 Media SE's (PBSFF) CEO Thomas Ebeling on Q4 2016 Results - Earnings Call Transcript
Seeking Alpha
 
Recommended for You
Digital Advertising, Net Neutrality
Why the FCC delayed new privacy regulations for AT&T, Verizon, and Comcast
Christian Science MonitorAliya Sternstein
Last November, the Federal Communications Commission moved to restrict the latter group, specifically targeting broadband firms’ ability to collect data with a set of new privacy rules. But now, under a new chair, the agency is changing course. On Friday, FCC spokesman...
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Advertising Industry, Digital Advertising
By 2020, Mobile is Majority of Online Display Advertising Revenue, IHS Markit Says
BusinessWire
LONDON--(BUSINESS WIRE)--By 2020, more than three-quarters of all online display advertising revenue will come from mobile, according to new analysis released today by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions. Tweet this “Mobile advertising has grown...
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Advertising Industry, Brand Management
MBLM names Disney as the most intimate brand in 2017
The DrumHaley Velasco
Based on emotions, MBLM revealed its Brand Intimacy 2017 Report which placed Disney at the top for the most intimate brand in the media & entertainment industry. The report ranked brand intimacy, loosely defined as the “paradigm that leverages and strengthens the...
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Advertising Industry, Digital Advertising
Ad blocker Shine does a complete u-turn... and rebrands as ad company Rainbow
BetaNewsMark Wilson
In a perfect example of poacher-turned-gamekeeper, Israeli company Shine -- known for producing ad blocking software -- has rebranded as Rainbow and will instead offer an advertising service. Rainbow will work primarily will telecoms companies, and will have a strong focus on...
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Advertising Industry
Warren Lions annual expo will be June 14 to 17
New Jersey Hills Media Group - echoes-sentinel/news
WARREN TWP. - The Warren Township Lions Club will host its annual Lions Expo from 6-10 p.m. on Wednesday, June 14 through Saturday, June 17 at the Warren Township Municipal grounds, located at 48 Mountain Boulevard. The expo will feature rides, games,...
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Advertising Industry
Great Content Creators Find Meaning in the Day-to-Day [Podcast]
B2B Marketing InsiderJay Acunzo
Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at http://unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON...
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Cloud Computing Services, Digital Advertising
Linux Academy to Exhibit at @CloudExpo NY | @LinuxAcademyCOM #DevOps
wearables.sys-con.comYeshim Deniz
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY....
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Advertising Industry
7 Tips to Consider When Marketing to Millennials
socialmediatoday.comRick Enrico
Millennials - the so-called digital natives - are born and bred in a world where information is easily accessible. They grew up with technology at their fingertips, so part of their identity revolves around the digital world. They also represent an increasingly...
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Artificial Intelligence, Cloud Computing Services
Bouncy Castle and Encryption | @DevOpsSummit #DevOps #SDN #AI #ML #DL
ajax.sys-con.comDerek Weeks
In September 2014, Apple made encryption default with the introduction of the iPhone 6. Then, in February 2016, a Los Angeles judge issued an order to Apple to help break into the encrypted iPhone belonging to a terrorist involved in a mass...
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Economic Policy, Hedge Funds
Prosiebensat 1 Media SE's (PBSFF) CEO Thomas Ebeling on Q4 2016 Results - Earnings Call Transcript
Seeking Alpha
ProSiebenSat.1 Media SE (OTCPK:PBSFF) Q4 2016 Earnings Conference Call February 23, 2017 3:00 AM ET Executives Ralf Gierig – Executive Vice President-Group Finance and Investor Relations Thomas Ebeling – Chief Executive Officer Gunnar Wiedenfels – Chief Financial Officer Jan Frouman – Chief...
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