Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Monday, May 29, 2017
 
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Trump, fake news, and shrinking newsrooms: does journalism still matter in 2017? | Margaret Simons
The Guardian • Margaret Simons
Publishers call for rethink of proposed changes to online privacy laws
The Guardian • Mark Sweney
Why You Should Craft a Compelling Content Strategy for Your Small Business
Entrepreneur Magazine • Claire Holland
European publishers press Brussels over online privacy rules
Financial Times
Right-wing provocateurs say they are being silenced. Cry me a river | Christian Christensen
The Guardian • Christian Christensen
Don't Buy Snap If You Think It Will Be The Next Facebook
Seeking Alpha • Armin Rahmani
How Traditional Media Planning Is Changing And What Marketers Can Do About It
Forbes • Contributor, Kimberly A. Whitler
Johanna Barr, Joseph Pikowski
The New York Times
Cynthia Cohen and Carl Goldberg: Wooing Her With SpongeBob SquarePants and a Rose
The New York Times • Vincent M. Mallozzi
Millennial ‘influencers’ who are the new stars of web advertising
The Guardian • Karen Kay
 
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Advertising Industry, Investigative Reporting
Trump, fake news, and shrinking newsrooms: does journalism still matter in 2017? | Margaret Simons
The GuardianMargaret Simons
Perhaps we can thank Donald Trump and the soul-searching of the fractured nation that elected him. Perhaps it is because of the latest round of redundancies at News Corp and Fairfax here in Australia. Whatever the reason, the debate about what’s happening...
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Advertising Industry, Google Inc
Publishers call for rethink of proposed changes to online privacy laws
The GuardianMark Sweney
An alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses and give Google, Apple and Facebook too much control of advertising and personal data. More...
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Advertising Industry, Brand Management
Why You Should Craft a Compelling Content Strategy for Your Small Business
Entrepreneur MagazineClaire Holland
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the...
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Advertising Industry, Google Inc
European publishers press Brussels over online privacy rules
Financial Times
Newspapers say cookie proposals will hand more advertising power to Google and Facebook
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Advertising Industry, Fox News Channel
Right-wing provocateurs say they are being silenced. Cry me a river | Christian Christensen
The GuardianChristian Christensen
There is a delicious irony when free market zealots become victims of the very system they celebrate. When those who pontificated over and over about the evils of the “nanny state” and the genius of consumer choice and the “invisible hand” suddenly...
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Advertising Industry, Facebook Inc
Don't Buy Snap If You Think It Will Be The Next Facebook
Seeking AlphaArmin Rahmani
Summary Snapchat had a disappointing Q1 report. Facebook has a platform based model that is not like Snapchat. Snapchat's data does not have the predictive power that Facebook has. Instagram and WhatsApp have already surpassed Snapchat in Daily Average Users. Snapchat is...
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Advertising Industry, Technology Industry
How Traditional Media Planning Is Changing And What Marketers Can Do About It
ForbesContributor, Kimberly A. Whitler
Curtis Tingle Media Planning The impact of technology on media planning is significant. As part of my CMO Insights Series, I connected with Curtis Tingle, CMO of Valassis, the leader in intelligent media delivery, to better understand how marketers can navigate the...
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Advertising Industry, New York Mets
Johanna Barr, Joseph Pikowski
The New York Times
Johanna Nicole Barr and Joseph Christopher Pikowski are to be married May 28 at the New York Botanical Garden in the Bronx. Tulis McCall, an interfaith minister of the Universal Brotherhood Movement, is to officiate. The bride, 29, is a staff editor...
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Advertising Industry
Cynthia Cohen and Carl Goldberg: Wooing Her With SpongeBob SquarePants and a Rose
The New York TimesVincent M. Mallozzi
Cynthia Lee Cohen and Carl Edward Goldberg were married May 24 at the Barnes Foundation, a museum in Philadelphia. Rabbi Eli Freedman officiated. Ms. Cohen, 51, is the president and owner of Right Arm Productions, a production company that coordinates print and...
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Advertising Industry, Media & Advertising
Millennial ‘influencers’ who are the new stars of web advertising
The GuardianKaren Kay
Seven years ago, Chiara Ferragni was a fledgling 23-year-old fashion blogger, studying law at university in Milan. She never finished her degree, but now lives in a $3.5m Los Angeles mansion packed with antiques, and spends her days travelling the world in...
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