Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Monday, July 24, 2017
 
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Siri, Tell me About the Ad You’re Starring in With Dwayne “the Rock” Johnson
Slate • Matthew Dessem
This Startup Gives Customers More Freedom One Search at a Time
Entrepreneur Magazine • Will Caldwell
How app developers can avoid TV’s advertising mistakes
The Next Web • Evan Waters
TV station broadcasts first HD signal in US, July 23, 1996
EDN • Jessica Macneil
Sexism in advertising is a problem – but hardly the worst one | David Mitchell
The Guardian • David Mitchell
Centre warns channels on ads with false claims about drugs
The Economic Times of India • Pti
YouTube Has Started Redirecting Searches for Violent Extremism to Anti-Terrorism Videos
Fortune Magazine • Aric Jenkins
India to Philip Morris: Remove Tobacco Ads or Face Legal Action
Fortune Magazine • Reuters
India's Delhi government tells Philip Morris to remove all ads
Reuters • Aditya Kalra
Independent News & Media Plc - Has The World Really Ended?
Seeking Alpha • Philip Ryan
 
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Advertising Industry, Google Inc
Siri, Tell me About the Ad You’re Starring in With Dwayne “the Rock” Johnson
SlateMatthew Dessem
Apple Siri, tell me about the ad you’re starring in with Dwayne “the Rock” Johnson. Siri, according to The Verge, it’s called The Rock x Siri: Dominate the Day. How do you pronounce the “x” in that title? Apple Apple Siri, why...
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Advertising Industry, Groupon Inc
This Startup Gives Customers More Freedom One Search at a Time
Entrepreneur MagazineWill Caldwell
There is no denying the importance of advertising to a business. Without it, how would you draw in new customers? Unfortunately, for this reason, advertising has become pervasive. The average consumer is overwhelmed with thousands of ads every single day. With most...
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Advertising Industry, Brand Management
How app developers can avoid TV’s advertising mistakes
The Next WebEvan Waters
Over the past twenty years the number of entertainment channels available to the public has increased dramatically from simple television and radio, to streaming on-demand, mobile apps, TV catch up, and many more. Business models vary, but many remain heavily reliant on...
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Advertising Industry, Online Television
TV station broadcasts first HD signal in US, July 23, 1996
EDNJessica Macneil
North Carolina's WRAL-HD became the first US TV station to broadcast a digital HD signal on July 23, 1996. WRAL-TV filed the first application in the US for a license to operate an HDTV station on May 6, 1996, which the FCC...
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Advertising Industry, Media & Advertising
Sexism in advertising is a problem – but hardly the worst one | David Mitchell
The GuardianDavid Mitchell
When I heard last week’s news that the Advertising Standards Authority is proposing to crack down on gender stereotyping in adverts, I found my reaction interesting. If only you could do the same. But then I am pretty easily entertained. I’ve been...
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Advertising Industry
Centre warns channels on ads with false claims about drugs
The Economic Times of IndiaPti
NEW DELHI: The Centre has warned TV channels against carrying advertisements with exaggerated or improper claims of ayurvedic, siddha, unani and homeopathic products and drugs. An advisory, issued by Information and Broadcasting (I&B) Ministry Director (Broadcasting) Amit Katoch said the channels should...
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Advertising Industry, Digital Media
YouTube Has Started Redirecting Searches for Violent Extremism to Anti-Terrorism Videos
Fortune MagazineAric Jenkins
YouTube has started to redirect searches for violent extremism content sometimes used to recruit ISIS members to anti-terrorism videos. The technique, implemented with Google as part of a four-step initiative to combat online terror, hopes to "provide more resources and more content...
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Advertising Industry, Brand Management
India to Philip Morris: Remove Tobacco Ads or Face Legal Action
Fortune MagazineReuters
The state government in India's capital told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply. The order, sent by Delhi...
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Advertising Industry, Brand Management
India's Delhi government tells Philip Morris to remove all ads
ReutersAditya Kalra
NEW DELHI () - The state government in India's capital told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply. The...
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Advertising Industry, Publishing Industry
Independent News & Media Plc - Has The World Really Ended?
Seeking AlphaPhilip Ryan
Summary Independent News & Media is the largest media company in Ireland. INM issued a trading statement on Wednesday afternoon, which has caused the stock price to plummet. Breaking down the trading statement and the current value of INM shows that the...
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