Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Wednesday, April 25, 2018
 
Recommended for you
A blockchain startup wants to let people buy tokens so they can pick which sites are worthy of ads
Business Insider • Mike Shields
Reddit to open Chicago office as part of advertising push
Chicago Tribune • Ally Marotti
Mobile and a massively missed opportunity
Eye for Travel • Pamela Whitby
Snapchat is making its AR lenses shoppable by adding a prominent 'Shop Now' button (SNAP)
Business Insider • Tanya Dua
The Dawn of Micromerch
The New York Times • Jon Caramanica
Iconic brand Airstream's latest trailer is a lesson in both entrepreneurship and M&A
Business Insider • Matthew Debord
Tube: minimalist YouTube search
Boing Boing • Rob Beschizza
In-N-Out Sues Australian Burger Joint, Despite Having No Restaurants In The Country
Techdirt. • Timothy Geigner
‘From the Ground Up’ Explores the Impact of High-End Sneakers
Highsnobiety • Kyle Hodge
‘From the Ground Up’ Explores the Impact of High-End Sneakers
Highsnobiety • Kyle Hodge
 
Recommended for You
Advertising Industry, Brand Management
A blockchain startup wants to let people buy tokens so they can pick which sites are worthy of ads
Business InsiderMike Shields
The startup MetaX wants to use blockchain technology to create a list of safe websites for advertisers. Consumers and people in the ad industry will be able to purchase crypto tokens to vote on which publications are included on the adChain registry....
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Advertising Industry, Brand Management
Reddit to open Chicago office as part of advertising push
Chicago TribuneAlly Marotti
Reddit is opening an office in Chicago, its first outside the coasts. The social media site is building out its advertising platform and the new office will put it closer to brands and ad partners. Reddit is opening an office in Chicago,...
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Brand Management, Travel Technology
Mobile and a massively missed opportunity
Eye for TravelPamela Whitby
Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating a mobile messaging service is effective, so why aren’t more brands doing...
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Advertising Industry, Brand Management
Snapchat is making its AR lenses shoppable by adding a prominent 'Shop Now' button (SNAP)
Business InsiderTanya Dua
Snapchat is adding a new "Shop Now" button that users can tap to install an app, watch a video or even shop for products — all within the app. The button is available on an enhanced version of its lens product that...
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Brand Management, Finance
The Dawn of Micromerch
The New York TimesJon Caramanica
Image When he was 13, Leo Mandella began posting photos of his street wear outfits to his Instagram account, @gullyguyleo, and with his sophisticated color sense, confident poses and baby face, he was a quick hit. His hundreds of posts earned him...
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Brand Management, Technology Industry
Iconic brand Airstream's latest trailer is a lesson in both entrepreneurship and M&A
Business InsiderMatthew Debord
Airsteam just introduced a new trailer, its first-ever production fiberglass model. The product came from a 2016 acquisition of an Oregon-based startup. The Nest by Airstream can be towed by relatively modest vehicles. If you know Airstream, your know the 85-year-old company...
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Brand Management, Cisco Systems Inc
Tube: minimalist YouTube search
Boing BoingRob Beschizza
Wired published an article about txt.fyi, the minimalist publishing “platform” I made: “Write something, hit Publish, and voilà: your deathless prose, online. ” But here’s the thing: txt.fyi has no social mechanics. None. No Like button, no Share button, no comments. No...
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Brand Management
In-N-Out Sues Australian Burger Joint, Despite Having No Restaurants In The Country
Techdirt.Timothy Geigner
Whenever companies and brands begin behaving badly when it comes to enforcing their trademarks, one common reaction from outsiders is "why?" The reason for that singular question can vary, whether it stems from a lack of true infringement taking place to the...
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Apparel & Fashion, Brand Management
‘From the Ground Up’ Explores the Impact of High-End Sneakers
HighsnobietyKyle Hodge
From the Ground Up, our brand new sneaker show is back with another episode diving into all things footwear. Last week, we explored the evolution of custom sneakers, but this week, we’re looking into high-end kicks and how they’ve crossed over into...
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Brand Management
‘From the Ground Up’ Explores the Impact of High-End Sneakers
HighsnobietyKyle Hodge
From the Ground Up, our brand new sneaker show is back with another episode diving into all things footwear. Last week, we explored the evolution of custom sneakers, but this week, we’re looking into high-end kicks and how they’ve crossed over into...
Share