Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Monday, May 29, 2017
 
Recommended for you
Lenovo's struggling mobile business sets sight on high-end market
Reuters • Sijia Jiang
Advertising: Brands Expand Into New Niches With Care, but Not Without Risk
The New York Times • Janet Morrissey
5 Steps to Becoming a More Recognizable Brand
Entrepreneur Magazine • Renée Warren
Edinburgh Woollen Mill acquires Jaeger and plan to open 50 stores
The Guardian • Sarah Butler
Why You Should Craft a Compelling Content Strategy for Your Small Business
Entrepreneur Magazine • Claire Holland
Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
Forbes • Contributor, John Rampton
Beijing bling: Hyundai plots China branding reboot after missile row
Reuters • Hyunjoo Jin, Jake Spring
Naadam: A New DAVID Brand That HENRYs Love
Forbes • Contributor, Pamela N. Danziger
Memorial Day Sales Will Be Huge With Apparel Most Discounted
Forbes • Contributor, Laura Heller
A Russian Businessman’s Road From Siberia to Success
The New York Times • Andrew E. Kramer
 
Recommended for You
Brand Management, Manufacturing
Lenovo's struggling mobile business sets sight on high-end market
ReutersSijia Jiang
After a bruising fall from its spot as the world's third-largest mobile phone maker following its acquisition of Motorola three years ago, China's Lenovo Group Ltd (0992.HK) is counting on a push upmarket to stop the bleeding in its smartphone business. While...
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Brand Management, Media & Advertising
Advertising: Brands Expand Into New Niches With Care, but Not Without Risk
The New York TimesJanet Morrissey
The luxury sports carmaker Aston Martin recently unveiled plans to build Aston Martin Residences, a luxury condominium complex in Miami. Sales will start in July, with the condos scheduled to open in 2021. The car company didn’t jump into the real estate...
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Brand Management
5 Steps to Becoming a More Recognizable Brand
Entrepreneur MagazineRenée Warren
Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that's the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers...
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Brand Management
Edinburgh Woollen Mill acquires Jaeger and plan to open 50 stores
The GuardianSarah Butler
Edinburgh Woollen Mill has confirmed the acquisition of the Jaeger brand as part of plans to launch a new 50-strong department store chain. Philip Day, the billionaire owner of the Edinburgh Woollen Mill group, wants to open at least 50 of his...
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Advertising Industry, Brand Management
Why You Should Craft a Compelling Content Strategy for Your Small Business
Entrepreneur MagazineClaire Holland
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the...
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Brand Management, Content Marketing
Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
ForbesContributor, John Rampton
FedEx Plows Into Holiday Season With Icy Earnings Results If you’re looking to: Establish a brand identity. Build trust among existing and potential customers. Establish yourself as an industry thought leader. Market and promote your business. Maximize your ROI. Then you’re going...
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Auto Industry, Brand Management
Beijing bling: Hyundai plots China branding reboot after missile row
ReutersHyunjoo Jin, Jake Spring
Bruised by anti-Korean sentiment in its biggest market and losing ground to local automakers, Hyundai Motor (005380.KS) will open its first Chinese brand store, and may locally assemble its premium Genesis cars and accelerate the launch of a sport-utility vehicle (SUV), people...
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Brand Management
Naadam: A New DAVID Brand That HENRYs Love
ForbesContributor, Pamela N. Danziger
Tweet This A brand ‘bromance’ is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the ‘New Davids’ and the affluent young HENRYs (high-earners-not-rich-yet). New Billionaire: Craig Newmark, Founder Of Craigslist A brand ‘bromance’ is brewing...
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Brand Management, Social Media Industry
Memorial Day Sales Will Be Huge With Apparel Most Discounted
ForbesContributor, Laura Heller
Trump Tweets 'Buy L.L. Bean' As Boycott Threat Grows Nearly one third of all Americans plan to shop this Memorial Day weekend and retailers are rolling out some massive discounts to meet demand. Most retailers are hosting big sales but apparel will...
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Brand Management, Finance
A Russian Businessman’s Road From Siberia to Success
The New York TimesAndrew E. Kramer
MOSCOW — He was rejected by the K.G.B. He couldn’t sell vodka to Russians. He went broke. Then Andrei V. Trubnikov bet on a dish-soap factory and started making shampoo. He is one of Russia’s most successful businessmen, at the helm of...
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