Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Tuesday, April 25, 2017
 
Recommended for you
Click fraud, ad blockers and fake news: How programmatic became problematic
Digiday • Nativo
Revived SEAT hopes to connect with younger buyers
Financial Times
Myths of programmatic advertising debunked
Digiday • Lucinda Southern
Hartford Funds Enlists Bloomberg Media For Custom Content
MediaPost • Tanya Gazdik
Age Of The Influencer: A Conversation With Hannah Bronfman
Forbes • Contributor, Julian Mitchell
Carnation Auto is on a fund-raising drive
The Economic Times of India • Biswarup Gooptu
Breathing New Life Into The Customer Lifecycle
Forbes • Blake Morgan, Contributor
A Short Film for Smirnoff Ice Wins The Second Annual Tribeca X Award
Fast Company • Jeff Beer
Hyundai Is Caught in a Perfect Storm in China
Bloomberg • Jie Ma, Sohee Kim, Ying Tian
Do These Things To Make Your Brand Unforgettable
Inc. • Tracy Leigh Hazzard
 
Recommended for You
Advertising Industry, Brand Management
Click fraud, ad blockers and fake news: How programmatic became problematic
DigidayNativo
by Justin Choi, founder and CEO, Nativo If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts. Unfortunately, in today’s terrarium, healthy plants that represent “right person,...
Share
Auto Industry, Brand Management
Revived SEAT hopes to connect with younger buyers
Financial Times
Spanish car brand is back in black and aims to be in forefront of connected tech
Share
Advertising Industry, Brand Management
Myths of programmatic advertising debunked
DigidayLucinda Southern
Programmatic advertising has run into its fair share of problems, from bad ad placement to data quality to slow-loading web pages. At ’s Programmatic Summit in Dublin, Ireland, this week, we gathered over 100 programmatic experts from marketing and publishing to discuss...
Share
Brand Management, Finance
Hartford Funds Enlists Bloomberg Media For Custom Content
MediaPostTanya Gazdik
Hartford Funds and Bloomberg Media Studios have tossed out the marketing playbook used by nearly every financial company. The financial services company isn’t interested in a campaign pegged to life milestones like kids growing up, cars, accidents, marriage, new homes, etc. Instead,...
Share
Brand Management
Age Of The Influencer: A Conversation With Hannah Bronfman
ForbesContributor, Julian Mitchell
I spoke with DJ and fitness expert Hannah Bronfman about building an authentic personal brand, redefining work-life balance, and how influencers should approach brand partnerships.
Share
Auto Industry, Brand Management
Carnation Auto is on a fund-raising drive
The Economic Times of IndiaBiswarup Gooptu
NEW DELHI: Carnation Auto, the Jagdish Khattar-promoted independent multi-brand automobile solutions provider, has hit the market to raise a new round of funding, as it looks to expand its footprints, particularly in the southern part of the country. Founded in 2009 by...
Share
Brand Management, Electric Vehicles
Breathing New Life Into The Customer Lifecycle
ForbesBlake Morgan, Contributor
Blake Morgan The New Customer Experience Lifecycle A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a...
Share
Advertising Industry, Brand Management
A Short Film for Smirnoff Ice Wins The Second Annual Tribeca X Award
Fast CompanyJeff Beer
It’s a looooong way from Bros Icing Bros. The Tribeca Film Festival tonight officially announced Smirnoff Ice’s Chris Fonseca: Keep It Moving, directed by Zachary Heinzerling, as the winner of the second annual Tribeca X Award, the top prize for “excellence in...
Share
Auto Industry, Brand Management
Hyundai Is Caught in a Perfect Storm in China
BloombergJie Ma, Sohee Kim, Ying Tian
Consumers reject Korean carmaker, turn to other foreign makers Koreans watching Japanese carmakers’ 2012 troubles for lessons These are lean times for Hyundai dealers in China. On a recent weekday afternoon in Shanghai, shoppers thronged Honda and Chevrolet showrooms at a strip...
Share
Brand Management
Do These Things To Make Your Brand Unforgettable
Inc.Tracy Leigh Hazzard
This image is hidden. Clickto adjust visibility. AddImage Guiness Record Holder, Dave Farrow, CEO of Farrow PR, earned the World Record for the Greatest Memory by memorizing and recalling the exact order of 59 decks of cards randomly shuffled together. That's 3,068...
Share