Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Monday, July 24, 2017
 
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How app developers can avoid TV’s advertising mistakes
The Next Web • Evan Waters
Blackberrys to open 70 stores in FY18; eyes Rs 900 crore turnover
The Economic Times of India • Pti
Love Island: stars’ on-screen smoking angers health charity
The Guardian • Harry Robertson, Jamie Doward
India to Philip Morris: Remove Tobacco Ads or Face Legal Action
Fortune Magazine • Reuters
India's Delhi government tells Philip Morris to remove all ads
Reuters • Aditya Kalra
Debranding and the Search for Authenticity
Forbes • Contributor Propoint
HBO opens ‘Ballers’ pop-up shop in Los Angeles on La Brea Avenue
Los Angeles Times • Aria Hughes, Wwd
Accell Group (ACGPF) Q2 2017 Results - Earnings Call Transcript
Seeking Alpha
Del Frisco's Restaurant Group's (DFRG) CEO Norman Abdallah on Q2 2017 Results - Earnings Call Transcript
Seeking Alpha
Colgate-Palmolive's (CL) CEO Ian Cook on Q2 2017 Results - Earnings Call Transcript
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Advertising Industry, Brand Management
How app developers can avoid TV’s advertising mistakes
The Next WebEvan Waters
Over the past twenty years the number of entertainment channels available to the public has increased dramatically from simple television and radio, to streaming on-demand, mobile apps, TV catch up, and many more. Business models vary, but many remain heavily reliant on...
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Brand Management
Blackberrys to open 70 stores in FY18; eyes Rs 900 crore turnover
The Economic Times of IndiaPti
NEW DELHI: Menswear brand Blackberrys is eyeing 25 per cent growth in turnover at Rs 900 crore this fiscal on the back of retail and portfolio expansion. "We are looking at clocking Rs 900 crore turnover and growth of 25-30 per cent...
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Brand Management, Media & Advertising
Love Island: stars’ on-screen smoking angers health charity
The GuardianHarry Robertson, Jamie Doward
The bedroom activities of Love Island’s glamorous contestants are providing many a watercooler moment in offices across the land. But their love of smoking is provoking an altogether different kind of debate. Amid growing concerns about the rise of smoking on screens...
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Advertising Industry, Brand Management
India to Philip Morris: Remove Tobacco Ads or Face Legal Action
Fortune MagazineReuters
The state government in India's capital told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply. The order, sent by Delhi...
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Advertising Industry, Brand Management
India's Delhi government tells Philip Morris to remove all ads
ReutersAditya Kalra
NEW DELHI () - The state government in India's capital told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply. The...
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Advertising Industry, Brand Management
Debranding and the Search for Authenticity
ForbesContributor Propoint
Over the course of the last few years, you might have noticed companies across all industries simplifying their branding. Well, there’s much more to this change than just the world’s obsession with flat design. The future of branding is looking like a...
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Brand Management
HBO opens ‘Ballers’ pop-up shop in Los Angeles on La Brea Avenue
Los Angeles TimesAria Hughes, Wwd
To mark the season three premiere of HBO’s “Ballers” series, the network is opening a Los Angeles pop-up at 633 North La Brea Avenue. They’ve tapped men’s wear brands including Roc96 x MadeWorn, Pyer Moss, Buscemi, Cazal and Hall of Fame to...
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Brand Management, Communication Design
Accell Group (ACGPF) Q2 2017 Results - Earnings Call Transcript
Seeking Alpha
Accell Group NV (OTCPK:ACGPF) Q2 2017 Results Conference Call July 21, 2017 4:00 AM ET Executives H. H. Sybesma - CFO and Director Analysts Frank Claassen - Degroof Petercam Guido Nunes - Kepler Cheuvreux John David Roeg - NIBC Bank Operator [Call...
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Brand Management, Economic Policy
Del Frisco's Restaurant Group's (DFRG) CEO Norman Abdallah on Q2 2017 Results - Earnings Call Transcript
Seeking Alpha
Start Time: 08:30 End Time: 09:38 Del Frisco's Restaurant Group, Inc. (NASDAQ:DFRG) Q2 2017 Earnings Conference Call July 21, 2017, 08:30 AM ET Executives Norman Abdallah - CEO Neil Thomson - CFO Brandon Coleman III - CMO Analysts Will Slabaugh - Stephens,...
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Brand Management
Colgate-Palmolive's (CL) CEO Ian Cook on Q2 2017 Results - Earnings Call Transcript
Seeking Alpha
Colgate-Palmolive Co. (NYSE:CL) Q2 2017 Results Earnings Conference Call July 21, 2017, 11:00 AM ET Executives John Faucher - SVP, IR Ian Cook - Chairman, President & CEO Dennis Hickey - CFO Victoria Dolan - Corporate Controller Elaine Paik - Treasurer Bina...
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