Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Saturday, February 25, 2017
 
Recommended for you
MBLM names Disney as the most intimate brand in 2017
The Drum • Haley Velasco
These are the 10 most powerful brands in the world
Business Insider • Julien Rath
With Trump's Plans Unclear, Here Are 6 Tips For Hiring Cannabis Employees
Forbes • Contributor, Julie Weed
The Business Of Marijuana: Will Edible And Concentrate Brands Get As Big As Budweiser?
International Business Times • Janice Williams
Funskool looks at expanding market to Latin America, other markets
Business Standard • Gireesh Babu
Kanye West Reportedly Launching His Own Makeup Line Named After Mother
The Inquisitr News • Carrie Parker
Giant Tiger and other discounters in expansion mode
CBC Radio-Canada • Dianne Buckner
Amber Rose Ace Of Diamonds Receipts Not Quite Valid Yet: Will Lawsuit Hurt Her?
The Inquisitr News • Patricia Grannum
V.F. Corporation: Dividend Aristocrat On The Rebound
Seeking Alpha • Sure Dividend
Brand performance and melting economies!
NewsDay Zimbabwe • Newsday
 
Recommended for You
Advertising Industry, Brand Management
MBLM names Disney as the most intimate brand in 2017
The DrumHaley Velasco
Based on emotions, MBLM revealed its Brand Intimacy 2017 Report which placed Disney at the top for the most intimate brand in the media & entertainment industry. The report ranked brand intimacy, loosely defined as the “paradigm that leverages and strengthens the...
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Actelion Pharmaceuticals, Brand Management
These are the 10 most powerful brands in the world
Business InsiderJulien Rath
Lego topped this year's ranking of the world's most powerful brands, according to a survey compiled by the business valuation consultancy Brand Finance. Six of the top ten most valuable companies in the 500-strong ranking were technology companies. Google led the pack...
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Brand Management
With Trump's Plans Unclear, Here Are 6 Tips For Hiring Cannabis Employees
ForbesContributor, Julie Weed
President Trump has indicated he won’t go after medical marijuana companies, but Sean Spicer’s comments about enforcing federal regulations on the recreational side make the future of that market far less clear. While some companies are tapping their breaks, the cannabis industry...
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Brand Management, Hospitals
The Business Of Marijuana: Will Edible And Concentrate Brands Get As Big As Budweiser?
International Business TimesJanice Williams
Gone are the days of stoners being forced to choose between one or two marijuana products in clear plastic bags sealed with plain stickers. Now, when a customer goes into a dispensary, they have options. Shelves are stacked with marijuana flowers with...
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Brand Management, Professional Services
Funskool looks at expanding market to Latin America, other markets
Business StandardGireesh Babu
Funskool, a toy manufacturing company and part of MRF Ltd, is looking at expanding its presence to the Latin American and the erstwhile USSR market to increase its exports. The company, which is expected to clock in a revenue of Rs 220...
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Brand Management
Kanye West Reportedly Launching His Own Makeup Line Named After Mother
The Inquisitr NewsCarrie Parker
Kanye West is looking to expand his empire once again as reports claim the rapper is adding a cosmetics line to his brand. The 39-year-old is said to be planning a makeup line dubbed “Donda” in honor his mother who passed away...
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Brand Management
Giant Tiger and other discounters in expansion mode
CBC Radio-CanadaDianne Buckner
Whenever Anna Maria Afable travels from British Columbia to visit her friends in Ontario, she makes a point to stop in at a Giant Tiger store. "We don't have it in B.C.," says Afable, as she browses through the fashion section at...
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Brand Management
Amber Rose Ace Of Diamonds Receipts Not Quite Valid Yet: Will Lawsuit Hurt Her?
The Inquisitr NewsPatricia Grannum
Celebrity News 0 0 0 February 25, 2017 Amber Rose Ace Of Diamonds Receipts Not Quite Valid Yet: Will Lawsuit Hurt Her? Patricia Grannum Amber Rose’s Ace of Diamonds receipts are not quite valid yet, and her revelation that she “bought” the...
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Brand Management, Finance
V.F. Corporation: Dividend Aristocrat On The Rebound
Seeking AlphaSure Dividend
This post was written by Bob Ciura for Sure Dividend Apparel giant V.F. Corporation (NYSE:VFC) is on the rebound. Two years ago, VF Corp was trading near $77 per share. But it has fallen steadily since. It finally bottomed out at $49.56...
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Brand Management, Economic Policy
Brand performance and melting economies!
NewsDay ZimbabweNewsday
The brand, DStv, scored a first in the comatose Zimbabwean economy for the period July — December 2016. It recorded a whopping $206 million dollars in revenue through electronic transactions as per the Monetary Policy Statement enunciated in January 2017. Guest Column:...
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