Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Sunday, February 18, 2018
 
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Snapchat courts influencers with analytics tool (SNAP)
Business Insider • Kevin Tran
Talkwalker Quick Search Tool Gives Small Businesses a Peak at Social Media Trends
Small Business News, Tips, Advice - Small Business Trends • Rob Starr
Gosha Rubschinkiy’s New Sunglasses Drop Is Peak ’90s Rave Culture
Highsnobiety • Candice Nembhard
Once more with feeling: the power of emotion in campaigns
The Drum • Grant Woodward
Fox Networks’ Meredith Brace: Brands Want Reliable Information, Consumers Want Choices
Beet.tv • Steve Ellwanger
Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
Adweek • Evan Neufeld
How To Grow Your Brand's Organic Reach When Facebook No Longer Can
Forbes • Communityvoice, Young Entrepreneur Council
Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands
Local Search Insider • Joe Morsello
What the industry really thinks about Keith Weed’s speech
The Drum • Rebecca Stewart
The Good, the Bad, and the Ugly in Email Marketing
Business 2 Community • Hannah Whiteoak
 
Recommended for You
Advertising Industry, Brand Management
Snapchat courts influencers with analytics tool (SNAP)
Business InsiderKevin Tran
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. Snapchat released an in-app tool that provides popular creators with detailed viewership analytics on their Stories,...
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Advertising Industry, Brand Management
Talkwalker Quick Search Tool Gives Small Businesses a Peak at Social Media Trends
Small Business News, Tips, Advice - Small Business TrendsRob Starr
Small businesses can supercharge their social media marketing strategies by tapping into a new search engine that will give them instant access to billions of social media and online posts. Talkwalker recently announced the launch of Quick Search, the search engine focusing...
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Brand Management, Russia
Gosha Rubschinkiy’s New Sunglasses Drop Is Peak ’90s Rave Culture
HighsnobietyCandice Nembhard
Russian designer Gosha Rubchinskiy has released his latest sunglasses collection. Back in 2016, Rubchinskiy released his first shades capsule at Pitti Uomo. Released in partnership with Italian brand RETROSUPERFUTURE, the bold frames were spotted in the designer’s east-meets-west-sportswear collection. Two years on,...
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Advertising Industry, Brand Management
Once more with feeling: the power of emotion in campaigns
The DrumGrant Woodward
Good marketing means more than just telling consumers why they need your product, it’s about making a human connection. So how can emotion turn a good campaign into a great one? Confession time. I keep switching off every time a certain six...
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Advertising Industry, Brand Management
Fox Networks’ Meredith Brace: Brands Want Reliable Information, Consumers Want Choices
Beet.tvSteve Ellwanger
PALM SPRINGS, Calif – Having spent about seven years on the client side at Microsoft, it’s quite natural for Meredith Brace to don her “brand hat” when it comes to the issue of safe advertising environments. “I still look at it through...
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Advertising Industry, Brand Management
Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
AdweekEvan Neufeld
Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed...
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Brand Management, Facebook Inc
How To Grow Your Brand's Organic Reach When Facebook No Longer Can
ForbesCommunityvoice, Young Entrepreneur Council
Organic reach on Facebook has plummeted in recent years. Between January and August 2016, reach for Facebook publishers fell by 54%. A number of factors have driven the decline. Individuals and brands have tightened their settings so they see fewer posts. Facebook...
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Brand Management, Digital Media
Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands
Local Search InsiderJoe Morsello
Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between...
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Advertising Industry, Brand Management
What the industry really thinks about Keith Weed’s speech
The DrumRebecca Stewart
Unilever’s Keith Weed dominated headlines this week with what many were quick to read as a threat to review ad spend with Google and Facebook. However, what on the surface seemed to be a bold statement of intent may not spur Google...
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Advertising Industry, Brand Management
The Good, the Bad, and the Ugly in Email Marketing
Business 2 CommunityHannah Whiteoak
Email marketing has been an integral, and majorly successful, part of digital marketing for many years. The vitality of email marketing shows no signs of waning, with marketers claiming they’ll increase their spend on email marketing by 8.9% in 2018. However, while...
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