Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Saturday, September 23, 2017
 
Recommended for you
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Advertising Age • Mitali Hobbs
How to do influencer marketing right on Instagram
The Next Web • George Beall
Kroger Pitches to Niche Food Product Brands
The Wall Street Journal • Heather Haddon
PF Chang Taps Browne Family Vineyards For Wine List Matrimony
Forbes • Contributor, Ronald Holden
Immigration Officers Won’t Get Guest Lists Anymore, Motel 6 Says
The New York Times • Shivani Vora
An Illicit Tryst Ends Wretchedly in This Very Lifetime-y Ad for Lifetime Movies
Adweek • Adweek Staff
3 Ways Digital Brands Can Be Restructured Around a Stellar Customer Experience
Inc. • Jordan Kasteler
Best of the week: Safari update underscores Apple’s ambivalence about advertising
Digiday • Juju Kim
Google is making strides with Google My Business
Search Engine Land • Brian Smith
Mondelez: Overvalued And Overleveraged
Seeking Alpha • Paul Franke
 
Recommended for You
Advertising Industry, Brand Management
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Advertising AgeMitali Hobbs
Tapping into conversation The brewing industry has seen tremendous growth in recent decades, according to Gallup reports. In 2017, Americans have thousands of breweries to choose from, compared with fewer than 100 in the early 1980s. Many of ABI's brands—like Budweiser, Michelob,...
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Advertising Industry, Brand Management
How to do influencer marketing right on Instagram
The Next WebGeorge Beall
The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are “real” and here to...
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Amazon.com Inc, Brand Management
Kroger Pitches to Niche Food Product Brands
The Wall Street JournalHeather Haddon
KR -0.35% is launching a website allowing local suppliers to pitch niche products directly to buyers at the grocer’s 2,800 stores, a response to rival Whole Foods Market’s moves to be more conventional. Cincinnati-based Kroger currently features local brands at stores in...
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Brand Management, Restaurants & Food Services
PF Chang Taps Browne Family Vineyards For Wine List Matrimony
ForbesContributor, Ronald Holden
It could almost be an ad in the Personals section: "Family-Run Winery Seeks Wine-List Matrimony With Family-Run Restaurants." Corporate restaurants like Appleby's and Sizzler have "corporate" wine lists. They capitalize on their buying power to negotiate lower prices from their vendors, from...
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Accommodations & Lodging, Brand Management
Immigration Officers Won’t Get Guest Lists Anymore, Motel 6 Says
The New York TimesShivani Vora
, one of the largest hotel chains in the United States, has introduced a policy forbidding its locations from sharing information on its guests with law enforcement unless they are compelled to. The policy comes in the wake of the revelation last...
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Brand Management, Communication Design
An Illicit Tryst Ends Wretchedly in This Very Lifetime-y Ad for Lifetime Movies
AdweekAdweek Staff
This new commercial for Lifetime Movies (made in-house, with Decon’s Jean directing) reaffirms the A&E network’s “feel-bad movies” brand identity, but in a humorous way. This time, the bad choice is an illicit (and very illegal) student/teacher affair, complete with a kid...
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Advertising Industry, Brand Management
3 Ways Digital Brands Can Be Restructured Around a Stellar Customer Experience
Inc.Jordan Kasteler
Most online brands we know and love have been around for long, have likely lived through their fair share of growing pains when it comes to providing a streamlined customer experience (CX) that keeps people coming back. Many online businesses make the...
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Advertising Industry, Apple Inc
Best of the week: Safari update underscores Apple’s ambivalence about advertising
DigidayJuju Kim
This week, our top stories covered Apple’s Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom. Apple restricts ad tracking in Safari update Apple updated the operating system of its Safari browser...
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Advertising Industry, Brand Management
Google is making strides with Google My Business
Search Engine LandBrian Smith
If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms...
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Accounting, Brand Management
Mondelez: Overvalued And Overleveraged
Seeking AlphaPaul Franke
Summary The Mondelez operating business has failed to inspire investors of late. The company is richly valued, despite subpar growth prospects long-term. Mondelez holds an extremely leveraged balance sheet. The declining stock price has sharply underperformed S&P 500 gains since June. I...
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