Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Monday, March 27, 2017
 
Recommended for you
Brewdog backs down over Lone Wolf pub trademark dispute
The Guardian • Rob Davies
CinemaCon: Fandango Unveils Global Brand Strategy For Latin America (EXCLUSIVE)
Variety • John Hopewell
The Luxury Ecommerce Experience: What Can Small Businesses Learn From Brands Like Burberry And Gucci
Forbes • Contributor, Gabriel Shaoolian
How Socks And Underwear Startup Richer Poorer Narrowly Escaped Bankruptcy
Forbes • Forbes Staff, Susan Adams
What If Coca-Cola's Stock Wounds Are Self-Inflicted?
Seeking Alpha • Tim Mcaleenan, Jr.
Bold Worldwide Finds Success By Hypertargeting Ad Creative
AdExchanger • Sarah Sluis
Beauty and the Beast still Belle of the box-office ball, while CHiPs lacks sauce
The Guardian • Gwilym Mumford, Agencies
Customer Experience Spring Cleaning - Your 5 Best Investments
Forbes • Blake Morgan, Contributor
Procter & Gamble: Solid Dividend Growth Stock Investment
Seeking Alpha • Michael Vellucci
How Auto Trader shrank its agency pitch process
Digiday • Grace Caffyn
 
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Brand Management, Social Media Industry
Brewdog backs down over Lone Wolf pub trademark dispute
The GuardianRob Davies
Brewdog, the self-described “punk” beer company, has backed down in a row over the name of a family-run pub, blaming “trigger-happy” lawyers for the legal action. The brother-and-sister team behind the Wolf pub in Birmingham were forced to drop their original plan...
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Brand Management, Smartphones
CinemaCon: Fandango Unveils Global Brand Strategy For Latin America (EXCLUSIVE)
VarietyJohn Hopewell
Courtesy of Fandango Leading moviegoer digital network consolidates in region, building exhibition presence, revealing new digital ticketing destinations Fandango, the biggest online ticketing business in the U.S., is consolidating its presence in Latin America, unveiling a new brand identity and digital destinations...
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Brand Management
The Luxury Ecommerce Experience: What Can Small Businesses Learn From Brands Like Burberry And Gucci
ForbesContributor, Gabriel Shaoolian
Online, without the immersive experience of a luxury storefront and being greeted by an assortment of products and a knowledgeable salesperson, high-end retailers worry whether luxury goods will be as appealing. Luxury retailers seek to solve this problem by re-creating luxury experiences...
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Brand Management
How Socks And Underwear Startup Richer Poorer Narrowly Escaped Bankruptcy
ForbesForbes Staff, Susan Adams
Two years ago, Iva Pawling and her partner Tim Morse were trying to raise money to expand , the socks and underwear company they launched in 2010. After selling the bulk of their $12 socks and $24 underpants through retailers like Nordstrom,...
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Advertising Industry, Brand Management
What If Coca-Cola's Stock Wounds Are Self-Inflicted?
Seeking AlphaTim Mcaleenan, Jr.
Summary Coca-Cola stock may be reducing its brand quality by delivering smaller portion sizes. The management team may not be using the "Big Data" available via its freestyle machines as effectively as possible. The beverage company may have missed out on an...
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Brand Management, Facebook Inc
Bold Worldwide Finds Success By Hypertargeting Ad Creative
AdExchangerSarah Sluis
Targeting a running watch to a broad group like “runners” on Facebook doesn’t cut it anymore. Bold Worldwide, a social media agency with a roster of sports-focused clients, advocates that its brands – including running and cycling watch Polar – massively increase...
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Brand Management, Disney Channel
Beauty and the Beast still Belle of the box-office ball, while CHiPs lacks sauce
The GuardianGwilym Mumford, Agencies
Beauty and the Beast continued to enchant audiences in its second weekend in US theatres. Disney’s live-action remake of its 1991 animation easily topped the charts with $88.3m, according to studio estimates Sunday. The film was the highpoint of a weekend dominated...
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Brand Management, Technology Industry
Customer Experience Spring Cleaning - Your 5 Best Investments
ForbesBlake Morgan, Contributor
Customer experience is something many of us take for granted. We don’t really think about it until someone points it out. Then we see it everywhere! Good or bad. I feel like someone who has been to the dark side. I’ve seen...
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Brand Management
Procter & Gamble: Solid Dividend Growth Stock Investment
Seeking AlphaMichael Vellucci
Summary Procter & Gamble's essential, market leading products provide stable long-term growth. Key initiatives to reduce costs and simply the company will increase profitability. Procter & Gamble's dividend is safe and will continue to grow. With markets currently in the 8th year...
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Advertising Industry, Brand Management
How Auto Trader shrank its agency pitch process
DigidayGrace Caffyn
For all the talk of nimble agile offices and real-time content, many advertisers are still wedded to drawn-out pitch processes that can last half a year or more. While rivals schlep on, Auto Trader is one of a growing number of brands...
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