Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Tuesday, May 23, 2017
 
Recommended for you
Tesla Must Fix its Customer Service Problems, Says Star Analyst
Fortune Magazine • Barb Darrow
Congrats on your new car! But before you go…
Forrester Research • Danielle Travaglini
Retailers Have Long Feared Showroomers. Maybe They Should Love Them Instead
Forbes • Contributor, My Say
5 Essential Insights on Influence the Future of Customer Engagement
TopRank Online Marketing • Lee Odden
John Chambers On Market Transitions And Managing Change
Forbes • Bruce Rogers, Forbes Staff
Recommended Just For You: The Power Of Personalization
Forbes • Contributor, Shep Hyken
Attention, Pragmatists: 2017 Is the Year Social Care Skepticism Will Start Costing You
Adweek • Adweek Staff
Hotels enhance online presence to boost direct bookings
The Economic Times of India • Ashish Kulshrestha
Podium Raises $32 Million To Turn Product Reviews Into Conversion Opportunities
AdExchanger • James Hercher
APAC Marketers Need AI & Data to Handle Complex Customer Journey
ExchangeWire • Eileen Yu
 
Recommended for You
Customer Experience, Silicon Valley
Tesla Must Fix its Customer Service Problems, Says Star Analyst
Fortune MagazineBarb Darrow
Tesla, the car company of choice for nation's tech elite, has a lot of work to do to improve its customer service, according to Bernstein Research analyst Toni Sacconaghi. In a note to investors on Friday, Sacconaghi relates his own less-than-stellar experience...
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Auto Industry, Customer Experience
Congrats on your new car! But before you go…
Forrester ResearchDanielle Travaglini
But there was just one thing left to do: meet with the dealership’s “finance guy” to finalize everything. What should have been a quick and painless interaction with a dealership employee turned out to be uncomfortable and maddening. The employee was extremely...
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Customer Experience, Grocery & Supermarkets
Retailers Have Long Feared Showroomers. Maybe They Should Love Them Instead
ForbesContributor, My Say
Court Dismisses Honest Co. Baby Formula Suit As Organic Group Files Appeal When San Francisco-based management consultant Vivian Zeldis walks into a clothing store, she expects it to mirror the websites and apps where she now does most of her shopping. "I...
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Advertising Industry, Customer Experience
5 Essential Insights on Influence the Future of Customer Engagement
TopRank Online MarketingLee Odden
When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content...
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Cisco Systems Inc, Customer Experience
John Chambers On Market Transitions And Managing Change
ForbesBruce Rogers, Forbes Staff
Grab A Retirement Saver's Tax Credit Photo courtesy of Sprinklr John Chambers, Executive Chairman Cisco, speaking at Sprinklr conference in Nashville, TN. At the inaugural Sprinklr conference in Nashville, Tennessee, I sat down with the legendary former CEO (now executive chairman) of...
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Customer Experience
Recommended Just For You: The Power Of Personalization
ForbesContributor, Shep Hyken
Grab A Retirement Saver's Tax Credit Shutterstock Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer – or maybe a better way to say it is remembering the customer. I stayed at a hotel last...
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Customer Experience, Facebook Inc
Attention, Pragmatists: 2017 Is the Year Social Care Skepticism Will Start Costing You
AdweekAdweek Staff
Opinion: Companies that implement social engagement can see a 272 percent ROI in just three years Over the past five years, many early adopters implemented social engagement strategies simply because they believed in the intrinsic value of social media, without worrying about...
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Accommodations & Lodging, Customer Experience
Hotels enhance online presence to boost direct bookings
The Economic Times of IndiaAshish Kulshrestha
HYDERABAD/NEW DELHI: Hospitality majors are rivalling online hotel aggregators and travel agents by offering cheaper rates, complimentary services and loyalty points on direct bookings through their own websites. This shift has occurred over the last year or so. The strategy of offering...
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Advertising Industry, Customer Experience
Podium Raises $32 Million To Turn Product Reviews Into Conversion Opportunities
AdExchangerJames Hercher
The round for the Utah-based software-as-service startup was led by Accel Partners and includes Google Ventures, Summit Partners and Y Combinator. One immediate product focus is an interaction platform based on mobile chat apps like Facebook Messenger, which are becoming common funnels...
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Artificial Intelligence, Brand Management
APAC Marketers Need AI & Data to Handle Complex Customer Journey
ExchangeWireEileen Yu
Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers. The region, however, also is widely disparate with varying...
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