Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Tuesday, April 25, 2017
 
Recommended for you
Social Customer Care Is The New Marketing
Forbes • Contributor, Shep Hyken
CenturyLinkVoice: 5 Ways Investing In Your Network Will Improve Your CX
Forbes • Centurylink, Liz Alton
The Data Digest: Chatbots Can’t Fully Replace Humans Just Yet
Forrester Research • Kristopher Arcand
Don't Alienate Loyal Customers: How To Step Up Your Email Game
Forrester Research • Emily Collins
Register Now | SAP Hybris Simplified Front Office Webinar Series
SAP Blogs • Nazli Simsek
To fend off Microsoft, Slack’s CEO is tackling customer complaints himself
Quartz • Oliver Staley
Your customer’s online journey is only part of the story
TechCrunch • Ron Miller
SAP’s New Expert Chat Resolves Incidents Nearly 2x Faster
SAP Blogs
*New* Forrester Wave: Customer Feedback Management (CFM) Platforms Q2, 2017
Forrester Research • Maxie Schmidt-Subramanian
RepUp partners with Hotelogix and AxisRooms
The Economic Times of India
 
Recommended for You
Customer Experience, Social Media Industry
Social Customer Care Is The New Marketing
ForbesContributor, Shep Hyken
Just three weeks ago, approximately 4,000 people made their way to the San Diego convention center to attend Social Media Marketing World. Marketers from all over the world were there to learn about the latest ways social media can make money for...
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Customer Experience, Finance
CenturyLinkVoice: 5 Ways Investing In Your Network Will Improve Your CX
ForbesCenturylink, Liz Alton
Most of the discussion around customer experience focuses on sales, marketing or customer service. There’s a missed opportunity, however, to talk about how investments in underlying infrastructure – such as bandwidth and data – can improve the customer experience. Today’s customers want...
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Customer Experience
The Data Digest: Chatbots Can’t Fully Replace Humans Just Yet
Forrester ResearchKristopher Arcand
Customer service departments in all industries are increasing their use of chatbots, and we will see usage rise even higher in the next year as companies continue to pilot or launch their own versions of the rule-based digital assistant. What are chatbots?...
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Customer Experience, Customer Loyalty Programs
Don't Alienate Loyal Customers: How To Step Up Your Email Game
Forrester ResearchEmily Collins
In the realm of multichannel customer communications, email is still king. It’s the easiest to send, it’s inexpensive and it’s the channel on which most marketers rely to connect with all kinds of customers. Email marketing is ingrained and inexpensive, but as...
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Customer Experience, Oracle Corp
Register Now | SAP Hybris Simplified Front Office Webinar Series
SAP BlogsNazli Simsek
Dear Partner, SAP Hybris offers innovative solutions enabling our customers to deliver contextual, consistent and relevant experiences regardless of channel or device throughout the customer journey. In this series of webinars, experts explain how you can easily implement and integrate SAP Hybris...
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Customer Experience, Microsoft Corp
To fend off Microsoft, Slack’s CEO is tackling customer complaints himself
QuartzOliver Staley
The popularity of Slack’s office messaging software in offices around the world means the startup is beginning to attract much bigger competitors. Compared to the 85 million Microsoft users who receives Microsoft Teams, a Slack-like alternative, as part of its Office 365...
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Customer Experience, Energy & Utilities
Your customer’s online journey is only part of the story
TechCrunchRon Miller
For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense)...
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Customer Experience
SAP’s New Expert Chat Resolves Incidents Nearly 2x Faster
SAP Blogs
SAP is continuing to help businesses “run live” with its Next-Generation Support approach. Expert Chat is a live chat function that connects SAP customers to technical support experts, instantly. The company found that the new
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Customer Experience
*New* Forrester Wave: Customer Feedback Management (CFM) Platforms Q2, 2017
Forrester ResearchMaxie Schmidt-Subramanian
The new Forrester WaveTM: Customer Feedback Management Platforms, Q2, 2017 (paywall) is live! CFM platforms are part of a larger VoC vendor landscape and help CX professionals manage complexity by centralizing and automating essential VoC activities. This Wave scores 10 vendors that...
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Accommodations & Lodging, Customer Experience
RepUp partners with Hotelogix and AxisRooms
The Economic Times of India
RepUp, Customer Experience Management startup ReupUp has inked a partnership with Hotelogix, a global property management system provider and AxisRooms, Channel Management & Revenue Management platform to provide an integrated and a seamless guest experience management solution to the hospitality sector. Integration...
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