Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Monday, December 11, 2017
 
Recommended for you
Top Ten Business Books for 2017
Forbes • Contributor, Shep Hyken
ESKER MOVES TO THE CLOUD TO TRANSFORM CUSTOMER SERVICE EXPERIENCE
Global Banking & Finance Review • Gbaf Mag
Customer Experience Strength Depends on Being Customer-Centered
CustomerThink • Lynn Hunsaker
Chatbot scores an 'A' in customer experience for online education retailer
Retail Customer Experience • Judy Mottl
Everything You Need To Know About Chatbot Marketing
Forbes • Communityvoice, Jon Clark
How IVAs Can Benefit Your Customers
CustomerThink • Lauren Spinella
Teleperformance: Patrick Thomas Appointed as Independent Director
BusinessWire
Digital Transformation is Key to Many Retailers Survival
Technology Integrator • Ron Lifton
How to Create Salesforce Surveys that Elicit Useful Feedback
Formstack Blog • Abby Nieten
How to Derive More Value From Customer Data
Inc. • Jeff Pruitt
 
Recommended for You
Customer Experience, Entrepreneurship
Top Ten Business Books for 2017
ForbesContributor, Shep Hyken
Just in time for the holidays, here is a list of 10 books, published this year, that you may want to consider putting under the corporate tree for your boss or colleague.
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Customer Experience, Technology Industry
ESKER MOVES TO THE CLOUD TO TRANSFORM CUSTOMER SERVICE EXPERIENCE
Global Banking & Finance ReviewGbaf Mag
NewVoiceMedia,a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that Esker has transformed its customer service experience and improved operational efficiencies with its ContactWorld for Service platform. Esker is...
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Customer Experience, Wells Fargo & Co.
Customer Experience Strength Depends on Being Customer-Centered
CustomerThinkLynn Hunsaker
Uncentered pottery will eventually crack, just as management uncentered on customers will lead to costly cracks in customer experience. A primer on using a clay pottery wheel explains: “The pot is only as true and as strong as the centering. This is...
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Colleges & Universities, Customer Experience
Chatbot scores an 'A' in customer experience for online education retailer
Retail Customer ExperienceJudy Mottl
When it comes to post secondary education, it's pretty much the land of millennials, student ages 18 to 34, who are heading into college classrooms for the first time or heading back to campus for PhDs and master degrees. So, any retailer...
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Customer Experience
Everything You Need To Know About Chatbot Marketing
ForbesCommunityvoice, Jon Clark
Emerging technology is constantly changing how businesses market their products and services, which means that companies must remain adaptable to stay competitive. Chatbots — computer-generated programs that use artificial intelligence (AI) to initiate and carry on conversations with consumers — have emerged...
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Customer Experience
How IVAs Can Benefit Your Customers
CustomerThinkLauren Spinella
In an age where technology is constantly improving consumers’ daily lives, companies are also ready for a tech helper. However, the personal virtual assistants that the public knows and loves – Amazon’s Alexa or Apple’s Siri – are not in line with...
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Cameras, Corporate Governance
Teleperformance: Patrick Thomas Appointed as Independent Director
BusinessWire
PARIS--(BUSINESS WIRE)--Regulatory News: “We are delighted to welcome Patrick to our expanding Teleperformance family around the globe.” Tweet this Teleperformance (Paris:RCF), the worldwide leader in omnichannel customer experience management, today announced that its Board of Directors has appointed Patrick Thomas as an...
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Customer Experience, Strategic & Project Management
Digital Transformation is Key to Many Retailers Survival
Technology IntegratorRon Lifton
It’s the 21st Century and we've entered a digital era where businesses across every sector are reaping the rewards that connectivity and digital transformation brings them. Operating faster than ever before, industries are harnessing next-generation technologies like the Internet of Things, artificial...
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Customer Experience, Customer Retention
How to Create Salesforce Surveys that Elicit Useful Feedback
Formstack BlogAbby Nieten
If you’ve been in the business world for any amount of time, you probably know how valuable feedback can be. Whether it’s feedback on your products and services, your customer support, your recent event, or your business as a whole, it can...
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Customer Experience
How to Derive More Value From Customer Data
Inc.Jeff Pruitt
Are you sitting on a goldmine of data that could help you better market to your prospects, deepen customer loyalty, streamline operations, and ultimately improve your business's bottom line? Chances are yes, and you may not even realize it. In fact, many...
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