Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Monday, March 27, 2017
 
Recommended for you
Why Marketers Should Drive the Customer Experience [Podcast]
Business 2 Community • Jana Barrett
Is your omnichannel strategy customer-centric or self-centric?
CustomerThink • Raj Sivasubramania
Bank Muscat posts net profit of OMR176.56 million for 2016
CPI Financial • Cpi_Financial
Is UX the new ‘going to the gym’?
Silicon Republic - Digital Life • Silicon
Building a Customer-Centric Culture: Five Lessons Learned
Next Blog • Shrm.Staff
Customer Experience (CX) vs Customer Service
Business 2 Community • Jana Barrett
Forrester’s CX Sydney Forum 2017: Deliver Exceptional Digital Customer Experiences…. Or Else!
Forrester Research • Michael Barnes
Make Omnichannel A Cornerstone Of Your Digital Transformation – The Telco Angle
Forrester Research • Dan Bieler
How Independent Retailers Can Enhance Digital Customer Experiences
WinTheCustomer! • Flavio Martins
New Study Names Favorite Retailers, Shows Impact of Associate Engagement
Technology Integrator • Kelly Massey
 
Recommended for You
Customer Experience
Why Marketers Should Drive the Customer Experience [Podcast]
Business 2 CommunityJana Barrett
Most companies care about delivering a great customer experience, but where should they start? Historically, customer experience management has fallen on the shoulders of customer-facing departments like customer service and customer success. But customer experience (CX) is much more than post-sale interactions....
Share
Customer Experience
Is your omnichannel strategy customer-centric or self-centric?
CustomerThinkRaj Sivasubramania
Omnichannel is an area where many organizations have been investing time and money over the last few years. By enabling seamless communication across online and offline channels, omnichannel strategies should equally benefit both companies and their customers. However, a common mistake many...
Share
Banking, Customer Experience
Bank Muscat posts net profit of OMR176.56 million for 2016
CPI FinancialCpi_Financial
Bank Muscat, has reviewed the 2016 performance and outlined its customer-centric growth strategiesat the annual Leadership Forum attended by the Management Team and branch leadership. The event themed ‘Customer Service Excellence’ reiterated the bank’s strategies in line with the focus on ‘Excellence...
Share
Customer Experience, Google Inc
Is UX the new ‘going to the gym’?
Silicon Republic - Digital LifeSilicon
The importance of UX to a business is undeniable, but are we guilty of putting it on the long finger? Gareth Dunlop investigates. I have been interested in user experience (UX) for more than a decade and have been selling it on...
Share
Customer Experience, Human Resources
Building a Customer-Centric Culture: Five Lessons Learned
Next BlogShrm.Staff
Disrupt or be disrupted" is Donna Morris's rallying cry. From abolishing Adobe's annual performance reviews to dramatically expanding its family leave policy, she has set the industry agenda while making Adobe a great place to work. In her role as executive vice...
Share
Customer Experience, Sales & Selling
Customer Experience (CX) vs Customer Service
Business 2 CommunityJana Barrett
Customer experience (CX) is a term we’re hearing about a lot these days. Research has called customer experience the ultimate competitive advantage and companies are creating new tools to help businesses monitor and manage it effectively. It’s clear that CX increasingly important...
Share
Customer Experience
Forrester’s CX Sydney Forum 2017: Deliver Exceptional Digital Customer Experiences…. Or Else!
Forrester ResearchMichael Barnes
We’ve been busy finalizing the agenda and speakers for the forthcoming CX Forum in Sydney on May 9. That’s only eight weeks away! Our focus this year is on exploring the current and emerging best practices for the design and delivery of...
Share
Customer Experience
Make Omnichannel A Cornerstone Of Your Digital Transformation – The Telco Angle
Forrester ResearchDan Bieler
Poor customer experiences remain the Achilles’ heel of telcos’ digital transformation efforts. We live in the age of the customer, and today’s telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for...
Share
Customer Experience
How Independent Retailers Can Enhance Digital Customer Experiences
WinTheCustomer!Flavio Martins
The cost of poor customer service is going up, rising from $41 billion lost in 2013 to $62 billion in 2015, according to research reported by NewVoiceMedia. The cloud service company reports customer experience is the key differentiator in driving retention and...
Share
Customer Experience, eRetail
New Study Names Favorite Retailers, Shows Impact of Associate Engagement
Technology IntegratorKelly Massey
If you were to Google “hot topics in retail,” you’d get a long list of articles outlining how to engage customers with mobile optimization, social media, omnichannel, loyalty programs and the Internet of Things. While no one disputes these are very important...
Share