Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Monday, July 24, 2017
 
Recommended for you
A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come
Adweek • Adweek Staff
5 Things Every Effective Social Media Distribution Team Needs
Forbes • Contributor, John Hall
ICYMI: In Store Experiences, Putting the 'Transform' in Digital Transformation
CMSWire • Chelsea King
How app developers can avoid TV’s advertising mistakes
The Next Web • Evan Waters
You Don't Need to Love Social Media to Maintain an Active Social Presence
Inc. • John Hall
Blackberrys to open 70 stores in FY18; eyes Rs 900 crore turnover
The Economic Times of India • Pti
Love Island: stars’ on-screen smoking angers health charity
The Guardian • Harry Robertson, Jamie Doward
India to Philip Morris: Remove Tobacco Ads or Face Legal Action
Fortune Magazine • Reuters
India's Delhi government tells Philip Morris to remove all ads
Reuters • Aditya Kalra
Debranding and the Search for Authenticity
Forbes • Contributor Propoint
 
Recommended for You
Artificial Intelligence, Big Data
A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come
AdweekAdweek Staff
Time to polish that résumé, marketers. The business is shifting amid rapid change, and jobs that were considered experimental a few years ago are now indispensable. Career paths are being disrupted midstream, and both brands and ad agencies are recalibrating talent for...
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Content Marketing, Digital Media
5 Things Every Effective Social Media Distribution Team Needs
ForbesContributor, John Hall
There’s no magic bullet for a perfect content marketing strategy. But if such a thing existed, it would probably include a combination of high-quality, engaging content; a solid distribution strategy; and social media savvy. It would also include a heavy dose of...
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Content Marketing, Social Media Industry
ICYMI: In Store Experiences, Putting the 'Transform' in Digital Transformation
CMSWireChelsea King
Hey, WhatsApp, Hello! ICYMI (In Case You Missed It), a lot’s happened in the last seven days. Here are your top articles this week. Quick, Give Me the Headlines: IoT, big data and real-time location systems have the potential to merge for...
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Advertising Industry, Brand Management
How app developers can avoid TV’s advertising mistakes
The Next WebEvan Waters
Over the past twenty years the number of entertainment channels available to the public has increased dramatically from simple television and radio, to streaming on-demand, mobile apps, TV catch up, and many more. Business models vary, but many remain heavily reliant on...
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Content Marketing, Digital Media
You Don't Need to Love Social Media to Maintain an Active Social Presence
Inc.John Hall
As leaders and entrepreneurs, I think we can all agree that we spend a lot of time dealing with the present, looking ahead to the future, and identifying how our ventures can help shape it. Not much time or energy is focused...
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Brand Management
Blackberrys to open 70 stores in FY18; eyes Rs 900 crore turnover
The Economic Times of IndiaPti
NEW DELHI: Menswear brand Blackberrys is eyeing 25 per cent growth in turnover at Rs 900 crore this fiscal on the back of retail and portfolio expansion. "We are looking at clocking Rs 900 crore turnover and growth of 25-30 per cent...
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Brand Management, Media & Advertising
Love Island: stars’ on-screen smoking angers health charity
The GuardianHarry Robertson, Jamie Doward
The bedroom activities of Love Island’s glamorous contestants are providing many a watercooler moment in offices across the land. But their love of smoking is provoking an altogether different kind of debate. Amid growing concerns about the rise of smoking on screens...
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Advertising Industry, Brand Management
India to Philip Morris: Remove Tobacco Ads or Face Legal Action
Fortune MagazineReuters
The state government in India's capital told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply. The order, sent by Delhi...
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Advertising Industry, Brand Management
India's Delhi government tells Philip Morris to remove all ads
ReutersAditya Kalra
NEW DELHI () - The state government in India's capital told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply. The...
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Advertising Industry, Brand Management
Debranding and the Search for Authenticity
ForbesContributor Propoint
Over the course of the last few years, you might have noticed companies across all industries simplifying their branding. Well, there’s much more to this change than just the world’s obsession with flat design. The future of branding is looking like a...
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