Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Sunday, February 18, 2018
 
Recommended for you
Weekend Favs February 17
Duct Tape Marketing • John Jantsch
Snapchat Rolls Out New Analytics
Social Media Examiner • Grace Duffy
Why Every Marketer Should Care About Design
Portent: Conversation Marketing • Kyle Eliason
Recommended Marketing Podcasts: Week of February 12
Convince and Convert • Jon Steiert
How Marriott Built One of the Best Brand Newsrooms on Earth
Convince and Convert • Joe Lazauskas
Bits: Farhad’s Week in Tech: Netflix Gets a Star, and Google’s Conflicted Ad Blocker
The New York Times • Farhad Manjoo
Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
Adweek • Evan Neufeld
How To Grow Your Brand's Organic Reach When Facebook No Longer Can
Forbes • Communityvoice, Young Entrepreneur Council
Search in Pics: Valentine’s Day at Google, giant light bright & no Googlers allowed sign
Search Engine Land • Barry Schwartz
7 Secrets for Better Digital Marketing Content
Sales and Marketing Management • Paulnolan
 
Recommended for You
Marketing
Weekend Favs February 17
Duct Tape MarketingJohn Jantsch
Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about...
Share
Marketing, Social Media Industry
Snapchat Rolls Out New Analytics
Social Media ExaminerGrace Duffy
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Snapchat rolling out new...
Share
Marketing
Why Every Marketer Should Care About Design
Portent: Conversation MarketingKyle Eliason
Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert...
Share
Marketing
Recommended Marketing Podcasts: Week of February 12
Convince and ConvertJon Steiert
This week's best marketing podcasts offer crash courses in smart negotiation, personalization, and word of mouth marketing. The post Recommended Marketing Podcasts: Week of February 12 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
Share
Marketing
How Marriott Built One of the Best Brand Newsrooms on Earth
Convince and ConvertJoe Lazauskas
When Marriott decided to double-down on brand storytelling, they didn't play it safe. Learn how the hotel franchise went above and beyond to build one of the best brand newsrooms. The post How Marriott Built One of the Best Brand Newsrooms on...
Share
Advertising Industry, Digital Advertising
Bits: Farhad’s Week in Tech: Netflix Gets a Star, and Google’s Conflicted Ad Blocker
The New York TimesFarhad Manjoo
Each Friday, Farhad Manjoo, technology columnist at , reviews the week’s news, offering analysis and maybe a joke or two about the most important developments in the tech industry. Want this newsletter in your inbox? Sign up here. Happy Friday, readers! Let’s...
Share
Advertising Industry, Brand Management
Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
AdweekEvan Neufeld
Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed...
Share
Brand Management, Facebook Inc
How To Grow Your Brand's Organic Reach When Facebook No Longer Can
ForbesCommunityvoice, Young Entrepreneur Council
Organic reach on Facebook has plummeted in recent years. Between January and August 2016, reach for Facebook publishers fell by 54%. A number of factors have driven the decline. Individuals and brands have tightened their settings so they see fewer posts. Facebook...
Share
Advertising Industry, Search Engine Marketing
Search in Pics: Valentine’s Day at Google, giant light bright & no Googlers allowed sign
Search Engine LandBarry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Here are some...
Share
Advertising Industry, Communication Design
7 Secrets for Better Digital Marketing Content
Sales and Marketing ManagementPaulnolan
Author: Christina BattonsBusiness in contemporary time has taken a digital direction. Firms are quickly loosening their grip on traditional modes of marketing such as billboards. They are rapidly embracing the opportunities in the online space. It is no wonder that some have...
Share