Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Monday, May 29, 2017
 
Recommended for you
Lenovo's struggling mobile business sets sight on high-end market
Reuters • Sijia Jiang
Advertising: Brands Expand Into New Niches With Care, but Not Without Risk
The New York Times • Janet Morrissey
5 Steps to Becoming a More Recognizable Brand
Entrepreneur Magazine • Renée Warren
Edinburgh Woollen Mill acquires Jaeger and plan to open 50 stores
The Guardian • Sarah Butler
Why You Should Craft a Compelling Content Strategy for Your Small Business
Entrepreneur Magazine • Claire Holland
Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
Forbes • Contributor, John Rampton
7 Crazy Simple Steps To Massively Increase Your App Downloads
The Next Web • Yoav Vilner
Beijing bling: Hyundai plots China branding reboot after missile row
Reuters • Hyunjoo Jin, Jake Spring
Millennial ‘influencers’ who are the new stars of web advertising
The Guardian • Karen Kay
Naadam: A New DAVID Brand That HENRYs Love
Forbes • Contributor, Pamela N. Danziger
 
Recommended for You
Brand Management, Manufacturing
Lenovo's struggling mobile business sets sight on high-end market
ReutersSijia Jiang
After a bruising fall from its spot as the world's third-largest mobile phone maker following its acquisition of Motorola three years ago, China's Lenovo Group Ltd (0992.HK) is counting on a push upmarket to stop the bleeding in its smartphone business. While...
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Brand Management, Media & Advertising
Advertising: Brands Expand Into New Niches With Care, but Not Without Risk
The New York TimesJanet Morrissey
The luxury sports carmaker Aston Martin recently unveiled plans to build Aston Martin Residences, a luxury condominium complex in Miami. Sales will start in July, with the condos scheduled to open in 2021. The car company didn’t jump into the real estate...
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Brand Management
5 Steps to Becoming a More Recognizable Brand
Entrepreneur MagazineRenée Warren
Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that's the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers...
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Brand Management
Edinburgh Woollen Mill acquires Jaeger and plan to open 50 stores
The GuardianSarah Butler
Edinburgh Woollen Mill has confirmed the acquisition of the Jaeger brand as part of plans to launch a new 50-strong department store chain. Philip Day, the billionaire owner of the Edinburgh Woollen Mill group, wants to open at least 50 of his...
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Advertising Industry, Brand Management
Why You Should Craft a Compelling Content Strategy for Your Small Business
Entrepreneur MagazineClaire Holland
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the...
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Brand Management, Content Marketing
Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
ForbesContributor, John Rampton
FedEx Plows Into Holiday Season With Icy Earnings Results If you’re looking to: Establish a brand identity. Build trust among existing and potential customers. Establish yourself as an industry thought leader. Market and promote your business. Maximize your ROI. Then you’re going...
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Apple Inc, Marketing
7 Crazy Simple Steps To Massively Increase Your App Downloads
The Next WebYoav Vilner
You have an app that could be the next big thing in the App Store. The only problem? There are over 2 million apps that are currently circulating in the App Store, which means that the likelihood of your app actually getting...
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Auto Industry, Brand Management
Beijing bling: Hyundai plots China branding reboot after missile row
ReutersHyunjoo Jin, Jake Spring
Bruised by anti-Korean sentiment in its biggest market and losing ground to local automakers, Hyundai Motor (005380.KS) will open its first Chinese brand store, and may locally assemble its premium Genesis cars and accelerate the launch of a sport-utility vehicle (SUV), people...
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Advertising Industry, Media & Advertising
Millennial ‘influencers’ who are the new stars of web advertising
The GuardianKaren Kay
Seven years ago, Chiara Ferragni was a fledgling 23-year-old fashion blogger, studying law at university in Milan. She never finished her degree, but now lives in a $3.5m Los Angeles mansion packed with antiques, and spends her days travelling the world in...
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Brand Management
Naadam: A New DAVID Brand That HENRYs Love
ForbesContributor, Pamela N. Danziger
Tweet This A brand ‘bromance’ is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the ‘New Davids’ and the affluent young HENRYs (high-earners-not-rich-yet). New Billionaire: Craig Newmark, Founder Of Craigslist A brand ‘bromance’ is brewing...
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