Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Tuesday, April 25, 2017
 
Recommended for you
Click fraud, ad blockers and fake news: How programmatic became problematic
Digiday • Nativo
Revived SEAT hopes to connect with younger buyers
Financial Times
Myths of programmatic advertising debunked
Digiday • Lucinda Southern
Hartford Funds Enlists Bloomberg Media For Custom Content
MediaPost • Tanya Gazdik
Age Of The Influencer: A Conversation With Hannah Bronfman
Forbes • Contributor, Julian Mitchell
Carnation Auto is on a fund-raising drive
The Economic Times of India • Biswarup Gooptu
Daily Headlines: DoubleClick Adds TV Buying, Amazon Adds Marketplace Feature, + Premieres Chart …
VideoInk • Videoink
Breathing New Life Into The Customer Lifecycle
Forbes • Blake Morgan, Contributor
4 myths of paid search bidding
Search Engine Land • Digital Marketing Depot
A Short Film for Smirnoff Ice Wins The Second Annual Tribeca X Award
Fast Company • Jeff Beer
 
Recommended for You
Advertising Industry, Brand Management
Click fraud, ad blockers and fake news: How programmatic became problematic
DigidayNativo
by Justin Choi, founder and CEO, Nativo If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts. Unfortunately, in today’s terrarium, healthy plants that represent “right person,...
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Auto Industry, Brand Management
Revived SEAT hopes to connect with younger buyers
Financial Times
Spanish car brand is back in black and aims to be in forefront of connected tech
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Advertising Industry, Brand Management
Myths of programmatic advertising debunked
DigidayLucinda Southern
Programmatic advertising has run into its fair share of problems, from bad ad placement to data quality to slow-loading web pages. At ’s Programmatic Summit in Dublin, Ireland, this week, we gathered over 100 programmatic experts from marketing and publishing to discuss...
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Brand Management, Finance
Hartford Funds Enlists Bloomberg Media For Custom Content
MediaPostTanya Gazdik
Hartford Funds and Bloomberg Media Studios have tossed out the marketing playbook used by nearly every financial company. The financial services company isn’t interested in a campaign pegged to life milestones like kids growing up, cars, accidents, marriage, new homes, etc. Instead,...
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Brand Management
Age Of The Influencer: A Conversation With Hannah Bronfman
ForbesContributor, Julian Mitchell
I spoke with DJ and fitness expert Hannah Bronfman about building an authentic personal brand, redefining work-life balance, and how influencers should approach brand partnerships.
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Auto Industry, Brand Management
Carnation Auto is on a fund-raising drive
The Economic Times of IndiaBiswarup Gooptu
NEW DELHI: Carnation Auto, the Jagdish Khattar-promoted independent multi-brand automobile solutions provider, has hit the market to raise a new round of funding, as it looks to expand its footprints, particularly in the southern part of the country. Founded in 2009 by...
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Advertising Industry, Digital Advertising
Daily Headlines: DoubleClick Adds TV Buying, Amazon Adds Marketplace Feature, + Premieres Chart …
VideoInkVideoink
Google Changes The Game For Advertisers Google has announced that in addition to online ads, advertisers can now buy traditional TV… Continue reading on VideoInk »
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Brand Management, Electric Vehicles
Breathing New Life Into The Customer Lifecycle
ForbesBlake Morgan, Contributor
Blake Morgan The New Customer Experience Lifecycle A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a...
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Advertising Industry, Search Engine Marketing
4 myths of paid search bidding
Search Engine LandDigital Marketing Depot
Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or...
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Advertising Industry, Brand Management
A Short Film for Smirnoff Ice Wins The Second Annual Tribeca X Award
Fast CompanyJeff Beer
It’s a looooong way from Bros Icing Bros. The Tribeca Film Festival tonight officially announced Smirnoff Ice’s Chris Fonseca: Keep It Moving, directed by Zachary Heinzerling, as the winner of the second annual Tribeca X Award, the top prize for “excellence in...
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