Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Monday, March 27, 2017
 
Recommended for you
Brewdog backs down over Lone Wolf pub trademark dispute
The Guardian • Rob Davies
CinemaCon: Fandango Unveils Global Brand Strategy For Latin America (EXCLUSIVE)
Variety • John Hopewell
The Luxury Ecommerce Experience: What Can Small Businesses Learn From Brands Like Burberry And Gucci
Forbes • Contributor, Gabriel Shaoolian
How Socks And Underwear Startup Richer Poorer Narrowly Escaped Bankruptcy
Forbes • Forbes Staff, Susan Adams
What If Coca-Cola's Stock Wounds Are Self-Inflicted?
Seeking Alpha • Tim Mcaleenan, Jr.
The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean
TopRank Online Marketing • Joshua Nite
7 Hidden Facebook Power Editor Features to Save You Time
Social Media Examiner • J.D. Prater
Bold Worldwide Finds Success By Hypertargeting Ad Creative
AdExchanger • Sarah Sluis
Upcoming Events in Digital Media: March 27 Edition
PBS • Bianca Fortis
Beauty and the Beast still Belle of the box-office ball, while CHiPs lacks sauce
The Guardian • Gwilym Mumford, Agencies
 
Recommended for You
Brand Management, Social Media Industry
Brewdog backs down over Lone Wolf pub trademark dispute
The GuardianRob Davies
Brewdog, the self-described “punk” beer company, has backed down in a row over the name of a family-run pub, blaming “trigger-happy” lawyers for the legal action. The brother-and-sister team behind the Wolf pub in Birmingham were forced to drop their original plan...
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Brand Management, Smartphones
CinemaCon: Fandango Unveils Global Brand Strategy For Latin America (EXCLUSIVE)
VarietyJohn Hopewell
Courtesy of Fandango Leading moviegoer digital network consolidates in region, building exhibition presence, revealing new digital ticketing destinations Fandango, the biggest online ticketing business in the U.S., is consolidating its presence in Latin America, unveiling a new brand identity and digital destinations...
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Brand Management
The Luxury Ecommerce Experience: What Can Small Businesses Learn From Brands Like Burberry And Gucci
ForbesContributor, Gabriel Shaoolian
Online, without the immersive experience of a luxury storefront and being greeted by an assortment of products and a knowledgeable salesperson, high-end retailers worry whether luxury goods will be as appealing. Luxury retailers seek to solve this problem by re-creating luxury experiences...
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Brand Management
How Socks And Underwear Startup Richer Poorer Narrowly Escaped Bankruptcy
ForbesForbes Staff, Susan Adams
Two years ago, Iva Pawling and her partner Tim Morse were trying to raise money to expand , the socks and underwear company they launched in 2010. After selling the bulk of their $12 socks and $24 underpants through retailers like Nordstrom,...
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Advertising Industry, Brand Management
What If Coca-Cola's Stock Wounds Are Self-Inflicted?
Seeking AlphaTim Mcaleenan, Jr.
Summary Coca-Cola stock may be reducing its brand quality by delivering smaller portion sizes. The management team may not be using the "Big Data" available via its freestyle machines as effectively as possible. The beverage company may have missed out on an...
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Marketing, Social Media Industry
The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean
TopRank Online MarketingJoshua Nite
We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden...
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Marketing, Social Media Industry
7 Hidden Facebook Power Editor Features to Save You Time
Social Media ExaminerJ.D. Prater
Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, you’ll discover...
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Brand Management, Facebook Inc
Bold Worldwide Finds Success By Hypertargeting Ad Creative
AdExchangerSarah Sluis
Targeting a running watch to a broad group like “runners” on Facebook doesn’t cut it anymore. Bold Worldwide, a social media agency with a roster of sports-focused clients, advocates that its brands – including running and cycling watch Polar – massively increase...
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Digital Media, Media & Advertising
Upcoming Events in Digital Media: March 27 Edition
PBSBianca Fortis
Each week, MediaShift posts an ongoing list of upcoming events in the digital media and journalism world. These will be a mix of MediaShift-produced events and other events. If we’re missing any major events, or you’d like to pay to promote your...
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Brand Management, Disney Channel
Beauty and the Beast still Belle of the box-office ball, while CHiPs lacks sauce
The GuardianGwilym Mumford, Agencies
Beauty and the Beast continued to enchant audiences in its second weekend in US theatres. Disney’s live-action remake of its 1991 animation easily topped the charts with $88.3m, according to studio estimates Sunday. The film was the highpoint of a weekend dominated...
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