Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Saturday, February 25, 2017
 
Recommended for you
With Trump's Plans Unclear, Here Are 6 Tips For Hiring Cannabis Employees
Forbes • Contributor, Julie Weed
Instagram Multi-image Posts: This Week in Social Media
Social Media Examiner • Grace Duffy
Giant Tiger and other discounters in expansion mode
CBC Radio-Canada • Dianne Buckner
V.F. Corporation: Dividend Aristocrat On The Rebound
Seeking Alpha • Sure Dividend
Pandora Media: Stuck In The Mud, Pedal To The Metal And Wheels Spinning
Seeking Alpha • Jonathan Selsick
How To Have Rockstar Customer Service On Twitter
Forbes • A.J. Agrawal, Contributor
4 Tips for Expanding Your Business Globally
Entrepreneur Magazine • Nathan Resnick
SearchCap: AMP in search, search pictures and more
Search Engine Land • Barry Schwartz
Kia’s Dave Schoonover: “Agencies struggle with the small stuff”
Digiday • Digiday Events
Volkswagen CEO says board did not discuss chiefs of VW brand, Audi
Reuters
 
Recommended for You
Brand Management
With Trump's Plans Unclear, Here Are 6 Tips For Hiring Cannabis Employees
ForbesContributor, Julie Weed
President Trump has indicated he won’t go after medical marijuana companies, but Sean Spicer’s comments about enforcing federal regulations on the recreational side make the future of that market far less clear. While some companies are tapping their breaks, the cannabis industry...
Share
Android (operating system), Facebook Inc
Instagram Multi-image Posts: This Week in Social Media
Social Media ExaminerGrace Duffy
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Ability to...
Share
Brand Management
Giant Tiger and other discounters in expansion mode
CBC Radio-CanadaDianne Buckner
Whenever Anna Maria Afable travels from British Columbia to visit her friends in Ontario, she makes a point to stop in at a Giant Tiger store. "We don't have it in B.C.," says Afable, as she browses through the fashion section at...
Share
Brand Management, Finance
V.F. Corporation: Dividend Aristocrat On The Rebound
Seeking AlphaSure Dividend
This post was written by Bob Ciura for Sure Dividend Apparel giant V.F. Corporation (NYSE:VFC) is on the rebound. Two years ago, VF Corp was trading near $77 per share. But it has fallen steadily since. It finally bottomed out at $49.56...
Share
Accounting, Advertising Industry
Pandora Media: Stuck In The Mud, Pedal To The Metal And Wheels Spinning
Seeking AlphaJonathan Selsick
Summary Pandora, the leader in the US streaming space, facing a challenging growth environment, announced a pivot to a more balanced revenue model with the introduction of a new premium service. They put forward a “Roadmap to 2020” detailing how they plan...
Share
Brand Management, Social Media Industry
How To Have Rockstar Customer Service On Twitter
ForbesA.J. Agrawal, Contributor
Companies who use Twitter as a customer service portal typically in the satisfaction of their customers. If you think about it, it makes sense. Most of us, as customers, . We hate having to wait to solve a solution over the phone,...
Share
Brand Management, Economic Policy
4 Tips for Expanding Your Business Globally
Entrepreneur MagazineNathan Resnick
The dream of every small business is to grow beyond your own shores, but it comes with many challenges. Not only will you face language barriers and time differences, but your business model can take a different shape when it expands globally....
Share
AOL Inc, Advertising Industry
SearchCap: AMP in search, search pictures and more
Search Engine LandBarry Schwartz
Below is what happened in search today, as reported on and from other places across the web. From : Links to AMP content are showing up outside of search results Feb 24, 2017 by Barb Palser With several popular distribution apps now...
Share
Advertising Industry, Agile Software Development
Kia’s Dave Schoonover: “Agencies struggle with the small stuff”
DigidayDigiday Events
Dave Schoonover, senior manager of digital at Kia, doesn’t believe that traditional agencies are dead — but he does believe that brands can do some things faster than agencies can. The way that large agencies are structured directly impacts their ability to...
Share
Brand Management, Corporate Governance
Volkswagen CEO says board did not discuss chiefs of VW brand, Audi
Reuters
Volkswagen's (VOWG_p.DE) supervisory board did not discuss VW brand manager Herbert Diess or Audi Chief Executive Rupert Stadler at its meeting on Friday, the German carmaker's CEO said on Friday. "That was no subject at all today. Both colleagues are doing excellent...
Share