Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Saturday, September 23, 2017
 
Recommended for you
Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti
BusinessWire
30 Repeat Business Tips in 30 Days Weekly Roundup #3
The Center For Client Retention • Matt Searfoss
Summer of Snapcodes: Why brands including Evian and Wendy's hopped onto Snapchat's barcodes this summer
businessinsider.com.au • Tanya Dua
Weekend Favs September 23
Duct Tape Marketing • John Jantsch
The B2B Marketer’s Guide to Advertising Week 2017
LinkedIn Official Blog • Sean Callahan
K Naomi for Vogue eyewear
IOL (South Africa) • Thobile Mazibuko
Welcome to the new Morning Consult
Morning Consult • Morning Consult Staff
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Advertising Age • Mitali Hobbs
The most loved brands in South Africa
BusinessTech • Staff Writer
Synthetic clothes are ending in our FOOD, warns scientist
Daily Mail • Daily Mail Australia, June Ramli
 
Recommended for You
Brand Management, Manufacturing
Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti
BusinessWire
LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market intelligence engagement on the consumer goods industry. The client, a leading sporting goods manufacturer, wanted to understand their potential customers’ preferences and persuade new customers...
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Social Media Industry, Social Media Marketing
30 Repeat Business Tips in 30 Days Weekly Roundup #3
The Center For Client RetentionMatt Searfoss
With one more week of September in the books, we are bringing you our next weekly roundup to our 30 Tips in 30 Days series. Here are the latest Repeat Business Tips from experts across many different fields. Check them out on...
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Advertising Industry, Brand Management
Summer of Snapcodes: Why brands including Evian and Wendy's hopped onto Snapchat's barcodes this summer
businessinsider.com.auTanya Dua
A large number of brands have been using Snapcodes, Snapchat's own version of QR codes, to elevate their marketing campaigns. Snapcodes are potentially huge. Users are already scanning over 8 million codes a day. They help brands connect traditional and digital advertising...
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Advertising Industry, Digital Media
Weekend Favs September 23
Duct Tape MarketingJohn Jantsch
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The...
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Advertising Industry, Business-to-Business Marketing
The B2B Marketer’s Guide to Advertising Week 2017
LinkedIn Official BlogSean Callahan
They say New York City is the center of the universe. While that may not be factually true, few will argue that NYC is the center of the advertising universe. For B2B marketers, Advertising Week 2017 is up next in the lineup...
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Brand Management
K Naomi for Vogue eyewear
IOL (South Africa)Thobile Mazibuko
Vogue eyewear recently celebrated their collaboration with model and TV personality, K Naomi Noinyane. This year, Vogue Eyewear launched the #SHOWYOURVOGUE campaign: a strong message for all women around the world which unleashes a V-side that reflects her own personality and attitude....
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Brand Management, Chartbeat
Welcome to the new Morning Consult
Morning ConsultMorning Consult Staff
Welcome to ’s new digital HQ. We’ve brought everything under one roof: our top-notch reporting and email briefings, data technology products and cutting-edge survey research. The new was built under one simple idea: Showcase what we do best. On average, a typical...
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Advertising Industry, Brand Management
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Advertising AgeMitali Hobbs
Tapping into conversation The brewing industry has seen tremendous growth in recent decades, according to Gallup reports. In 2017, Americans have thousands of breweries to choose from, compared with fewer than 100 in the early 1980s. Many of ABI's brands—like Budweiser, Michelob,...
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Brand Management
The most loved brands in South Africa
BusinessTechStaff Writer
South Africans are open to change, particularly when it comes to trying to save money in tough economic times. They are also firmly under the sway of global energies that are reshaping society in significant ways, says market research company Ask Afrika....
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Brand Management, Oceans
Synthetic clothes are ending in our FOOD, warns scientist
Daily MailDaily Mail Australia, June Ramli
Fibres from synthetic clothing are ending up in fish and tap water, a scientist has warned. Emily Cooper, a fashion designer and textile scientist, has warned that synthetic clothing is a bigger polluter of the ocean than plastic bags. The New Zealand...
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