Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Wednesday, April 25, 2018
 
Recommended for you
Reddit to open Chicago office as part of advertising push
Chicago Tribune • Ally Marotti
Mobile and a massively missed opportunity
Eye for Travel • Pamela Whitby
The Dawn of Micromerch
The New York Times • Jon Caramanica
This Successful Soap Entrepreneur Is Awash with New Customers from Great Marketing Execution
Inc. • Kevin Daum
BASF, One of Laura Ingraham’s Last Advertisers, Drops Out
The Wrap • Itay Hod
Which Restaurant Brands Rule the Social Media Universe?
QSR Magazine • Danny
These 4 Examples of Transparent Data Policies Should Be Your Goal
Inc. • Kayla Matthews
Design Agency BASIC Hires New Execs From Apple, AKQA and Instrument
Adweek • Lindsay Rittenhouse
Chinese Companies Pay Up to Invest in Luxury Brands
The Wall Street Journal • Matthew Dalton
What's Next For Cannabis Branding
Forbes • Contributor, Paul Talbot
 
Recommended for You
Advertising Industry, Brand Management
Reddit to open Chicago office as part of advertising push
Chicago TribuneAlly Marotti
Reddit is opening an office in Chicago, its first outside the coasts. The social media site is building out its advertising platform and the new office will put it closer to brands and ad partners. Reddit is opening an office in Chicago,...
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Brand Management, Travel Technology
Mobile and a massively missed opportunity
Eye for TravelPamela Whitby
Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating a mobile messaging service is effective, so why aren’t more brands doing...
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Brand Management, Finance
The Dawn of Micromerch
The New York TimesJon Caramanica
Image When he was 13, Leo Mandella began posting photos of his street wear outfits to his Instagram account, @gullyguyleo, and with his sophisticated color sense, confident poses and baby face, he was a quick hit. His hundreds of posts earned him...
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Advertising Industry, Brand Management
This Successful Soap Entrepreneur Is Awash with New Customers from Great Marketing Execution
Inc.Kevin Daum
Business owners and marketers love the idea of tackling new markets. But when a big, exciting opportunity arises, the actual process can be quite intimidating. The mechanics can be complicated, but there are some basic ideas that always remain true. YPO member...
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Advertising Industry, Brand Management
BASF, One of Laura Ingraham’s Last Advertisers, Drops Out
The WrapItay Hod
German chemical company BASF has pulled its ads from “The Ingraham Angle,” becoming at least the 26th sponsor to join a growing advertisers boycott against Fox News host Laura Ingraham. Responding to a tweet from a user urging BASF to join the...
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Advertising Industry, Brand Management
Which Restaurant Brands Rule the Social Media Universe?
QSR MagazineDanny
The fight for customers in the quick-service industry went digital years ago, but it’s often hard to determine which brand is winning the fight. Is preeminence determined by follower count, interactions online, concrete benefits from digital engagement, or something else entirely? Is...
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Brand Management, Data Privacy
These 4 Examples of Transparent Data Policies Should Be Your Goal
Inc.Kayla Matthews
One thing all these companies have in common is that they've recently captured headlines due to data breaches and collectively stirred up concerns about consumer privacy. Those are some of the biggest names associated with data breaches, but hundreds of other companies...
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Brand Management, Media & Advertising
Design Agency BASIC Hires New Execs From Apple, AKQA and Instrument
AdweekLindsay Rittenhouse
San Diego experience design agency BASIC is out to prove it is anything but what its name might suggest. After claiming to have doubled its revenue last year with the addition of major clients such as Snapchat and L’Oreal, Basic announced today...
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Brand Management
Chinese Companies Pay Up to Invest in Luxury Brands
The Wall Street JournalMatthew Dalton
PARIS—Lanvin, France’s oldest surviving fashion house, is beset by plunging sales, mounting losses and management upheaval. That didn’t deter Chinese conglomerate Fosun International Ltd. 0656 -0.45% from paying €100 million ($123 million) for a majority stake in the company earlier this year....
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Brand Management
What's Next For Cannabis Branding
ForbesContributor, Paul Talbot
A growing number of cannabis brands are starting to emerge. Could a small local brand wind up as a dominant national player?
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