Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Wednesday, November 22, 2017
 
Recommended for you
Tai Lopez Reveals the Secrets He Used to Make Millions From Social Media
Entrepreneur Magazine • The Oracles
Commentary: A New Electric Truck? Tesla Should Stick to Cars.
Fortune Magazine • Tony Hughes
J.Crew to Close 50 Stores As Sales Plunge Again
Fortune Magazine • Phil Wahba
Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Search Engine Land • Amy Gesenhues
Ipsos RDA Research Shows US Auto Dealers Not Prepared To Sell Electric Vehicles
CleanTechnica • James Ayre
What Are The Odds That Thanksgiving And Football Do Not Go Together?
Forbes • Contributor, Jess Collen
Worldwide TV Still Dominates Consumers' Video Views
MediaPost • Wayne Friedman
ICTV Brands' (ICTV) CEO Kelvin Claney on Q3 2017 Results - Earnings Call Transcript
Seeking Alpha
The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
Search Engine Land • Search Engine Land
Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign
Adweek • Adweek Staff
 
Recommended for You
Accommodations & Lodging, Digital Media
Tai Lopez Reveals the Secrets He Used to Make Millions From Social Media
Entrepreneur MagazineThe Oracles
Think about how you use social media. Is it simply a method to connect with people? A distraction from boredom at work? Or is it a tool to reach thousands—even millions—of qualified customers? “Business owners are bombarded by information about using social...
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Auto Industry, Brand Management
Commentary: A New Electric Truck? Tesla Should Stick to Cars.
Fortune MagazineTony Hughes
Last week, Tesla unveiled a prototype of an electric, semi-autonomous truck that is set to enter production in 2019. But the company’s foray into the commercial truck space is unlikely to be a game changer for the cost-sensitive big rig market. Tesla...
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Brand Management, Corporate Governance
J.Crew to Close 50 Stores As Sales Plunge Again
Fortune MagazinePhil Wahba
There is apparently no end in sight to the deterioration of the J.Crew brand. Same-store sales plummeted 12% at J.Crew’s namesake brand in the third quarter and the parent company said on Tuesday it expected to close 50 stores this year, up...
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Advertising Industry, Google Inc
Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Search Engine LandAmy Gesenhues
In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your...
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Auto Industry, Brand Management
Ipsos RDA Research Shows US Auto Dealers Not Prepared To Sell Electric Vehicles
CleanTechnicaJames Ayre
During the months of September and October 2017, Ipsos RDA deployed secret shoppers covering 11 auto brands selling electric vehicles across the 10 largest markets for electric vehicles in the US, with the intent being to determine dealer preparedness for the rapid...
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Brand Management, Entrepreneurship
What Are The Odds That Thanksgiving And Football Do Not Go Together?
ForbesContributor, Jess Collen
People who make their living in and around product names and brands often discuss the growing difficulty in coming up with a new name. So it is surprising sometimes when a natural combination seems to be sitting there for the taking. In...
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Advertising Industry, Brand Management
Worldwide TV Still Dominates Consumers' Video Views
MediaPostWayne Friedman
Globally, TV remains dominant in consumers' video viewing time, and among younger millennial TV consumers. TV pulls in 90% of the average viewer’s video time and 73% of millennial viewers, according to the Global TV Group, which includes the U.S. Video Advertising...
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Brand Management, Financial Regulatory Bodies
ICTV Brands' (ICTV) CEO Kelvin Claney on Q3 2017 Results - Earnings Call Transcript
Seeking Alpha
ICTV Brands Inc. (OTCQX:ICTV) Q3 2017 Earnings Conference Call November 21, 2017 10:00 AM ET Executives John Carrino - IT Attorney Richard Ransom - President Ernest Kollias - Chief Financial Officer Kelvin Claney - Chairman and Chief Executive Officer Analysts John Grimley...
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Advertising Industry, Search Engine Marketing
The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
Search Engine LandSearch Engine Land
Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at ’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by...
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Brand Management, Media & Advertising
Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign
AdweekAdweek Staff
Here’s a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a “Got Milk?” cover-wrap advertisement on its new issue—which looks like a normal cover but has Food & Milk as the magazine’s title. It’s...
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